Old Spice Responses campaign
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:awarded |
gptkb:Cannes_Lions_Grand_Prix
gptkb:Emmy_Award |
| gptkbp:brand |
gptkb:Old_Spice
|
| gptkbp:directed |
gptkb:Tom_Kuntz
|
| gptkbp:features |
gptkb:Isaiah_Mustafa
|
| gptkbp:format |
personalized video responses
|
| https://www.w3.org/2000/01/rdf-schema#label |
Old Spice Responses campaign
|
| gptkbp:launched |
gptkb:Wieden+Kennedy
2010 |
| gptkbp:notableFor |
viral marketing
interactive advertising hundreds of custom video replies real-time social media engagement |
| gptkbp:platform |
gptkb:Facebook
gptkb:Twitter gptkb:YouTube |
| gptkbp:predecessor |
gptkb:The_Man_Your_Man_Could_Smell_Like
|
| gptkbp:resultedIn |
increased sales for Old Spice
|
| gptkbp:targetAudience |
gptkb:women
men |
| gptkbp:bfsParent |
gptkb:The_Man_Your_Man_Could_Smell_Like_(2010_Super_Bowl_ad)
|
| gptkbp:bfsLayer |
7
|