Properties (46)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
collection
|
| gptkbp:analyzes |
listener demographics
|
| gptkbp:associated_with |
gptkb:Nielsen_ratings_system
|
| gptkbp:collection |
listening habits
|
| gptkbp:complement |
Nielsen Portable People Meter
|
| gptkbp:criticism |
self-reporting bias
|
| gptkbp:distributes |
selected households
|
| gptkbp:evaluates |
advertising effectiveness
target audiences listener engagement program scheduling |
| gptkbp:historical_analysis |
audience tracking
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Radio Diary
|
| gptkbp:includes |
listener preferences
|
| gptkbp:is_a_key_component_of |
radio industry analytics
|
| gptkbp:is_a_source_of |
data for radio stations
radio advertisers |
| gptkbp:is_a_time_for |
qualitative research
audience segmentation |
| gptkbp:is_a_tool_for |
market research
audience measurement listener trends |
| gptkbp:is_a_way_to |
participant honesty
|
| gptkbp:is_available_in |
radio listeners
|
| gptkbp:is_designed_to |
listening behavior
|
| gptkbp:is_essential_for |
advertising strategies
content development radio ratings |
| gptkbp:is_part_of |
gptkb:Nielsen_Audio
Nielsen_ratings Nielsen's_audience_measurement_services Nielsen's_audience_ratings. Nielsen's_data_collection_process |
| gptkbp:is_used_in |
quantitative data
advertisers the 1960s broadcasters media planners measuring radio audience |
| gptkbp:produces |
gptkb:Nielsen_Company
|
| gptkbp:provides |
radio market trends
|
| gptkbp:requires |
record listening times
|
| gptkbp:suitableFor |
traditional method of audience measurement
|
| gptkbp:track |
program popularity
|
| gptkbp:utilizes |
self-reported diaries
|
| gptkbp:was_a_response_to |
Nielsen_Company_for_analysis
|