Nielsen Monitor-Plus

GPTKB entity

Statements (18)
Predicate Object
gptkbp:instanceOf media monitoring service
gptkbp:countryOfOperation gptkb:United_States
gptkbp:focusesOn advertising tracking
https://www.w3.org/2000/01/rdf-schema#label Nielsen Monitor-Plus
gptkbp:operatedBy gptkb:Nielsen_Company
gptkbp:parentCompany gptkb:Nielsen_Holdings
gptkbp:provides market research
competitive analysis
media planning
gptkbp:tracks creative execution
advertising occurrence
advertising spending
media placement
gptkbp:usedBy gptkb:publisher
advertisers
media agencies
gptkbp:bfsParent gptkb:Nielsen_Ad_Intel
gptkbp:bfsLayer 6