Statements (76)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Technology
|
| gptkbp:compatibleWith |
Various Advertising Platforms
|
| gptkbp:enables |
Targeted Advertising
Data-Driven_Decision_Making Cross-Channel_Marketing |
| gptkbp:enhances |
Customer Segmentation
|
| gptkbp:facilitates |
Real-Time Analytics
|
| gptkbp:has_a_focus_on |
Marketing ROI
Consumer Insights |
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Marketing Cloud
|
| gptkbp:includes |
Reporting Tools
|
| gptkbp:integration |
Third-Party_Data_Sources
|
| gptkbp:is_designed_to |
Data Analysts
Marketers Maximize Marketing Impact Enhance_Marketing_Effectiveness |
| gptkbp:is_integrated_with |
CRM_Systems
|
| gptkbp:is_known_for |
Data Accuracy
Customer-Centric Approach User-Friendly_Interface High-Quality_Data Robust_Data_Capabilities |
| gptkbp:is_part_of |
gptkb:Nielsen's_Global_Network
gptkb:Nielsen's_Analytics_Suite Nielsen's_Digital_Solutions Nielsen's_Marketing_Ecosystem |
| gptkbp:is_recognized_for |
Industry Leader
A Trusted Partner Innovative_Solutions Effective_Marketing_Solutions |
| gptkbp:is_used_in |
Market Research
Marketing Professionals Audience Measurement Brand Engagement Optimize Marketing Spend Customer Retention Strategies Brands and Agencies Sales_Enablement |
| gptkbp:offers |
Predictive Analytics
Customizable Dashboards Attribution Modeling Audience Insights User Training Programs Real-Time Reporting Scalable Solutions Campaign Optimization Tools Insights on Media Consumption Comprehensive_Support_Services Integrated_Marketing_Solutions Data_Enrichment_Services |
| gptkbp:produces |
gptkb:Nielsen_Holdings
|
| gptkbp:provides |
Performance Metrics
Competitive Analysis Integration Capabilities Actionable Insights Customer Journey Mapping Strategic Recommendations Market Segmentation Tools Comprehensive Analytics Data_Analytics Data_Management_Platform Data_Security_Features |
| gptkbp:provides_access_to |
Consumer Behavior Data
|
| gptkbp:serves |
Advertisers
|
| gptkbp:supports |
Data Collaboration
Performance Tracking Omnichannel Strategies Personalization Strategies Brand Tracking Campaign Measurement Data_Integration Data-Driven_Insights Digital_Transformation Data-Driven_Marketing_Strategies |
| gptkbp:trainingPrograms |
Data Visualization
|
| gptkbp:utilizes |
Machine Learning
|