Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Company
|
| gptkbp:acquisition |
Arbitron Inc.
Ebiquity The_Cambridge_Group |
| gptkbp:advertising |
gptkb:Kathy_Sheehan
|
| gptkbp:analyzes |
Data Mining
Predictive Analytics Statistical Analysis |
| gptkbp:budget |
available on website
|
| gptkbp:CEO |
gptkb:David_Kenny
|
| gptkbp:collection |
Surveys
Panels Big_Data |
| gptkbp:customerBase |
Manufacturers
Advertisers Fortune 500 companies Retailers Media Companies |
| gptkbp:employees |
approximately 46,000
|
| gptkbp:founded |
1923
|
| gptkbp:founder |
gptkb:Arthur_C._Nielsen_Sr.
|
| gptkbp:global_presence |
over 100 countries
|
| gptkbp:headCoach |
gptkb:Kathy_Sheehan
approximately 46,000 |
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Global
|
| gptkbp:industry |
Market Research
|
| gptkbp:market |
leading in advertising effectiveness
leading in audience measurement leading in consumer insights |
| gptkbp:operates_in |
Global Market
|
| gptkbp:partnerships |
gptkb:Amazon
gptkb:Google |
| gptkbp:reach |
over 100 countries
|
| gptkbp:research |
gptkb:Kathy_Sheehan
|
| gptkbp:revenue |
$6.5 billion (2020)
|
| gptkbp:sells |
gptkb:NYSE
|
| gptkbp:services |
Advertising Effectiveness
Audience Measurement Consumer Insights |
| gptkbp:social_responsibility |
Sustainability Initiatives
Community Engagement Programs Ethical Data Practices Employee_Volunteer_Programs Diversity_and_Inclusion_Programs |
| gptkbp:stockSymbol |
NLSN
|
| gptkbp:subsidiary |
gptkb:Nielsen_Audio
gptkb:Nielsen_Sports gptkb:Nielsen_Book |
| gptkbp:website |
www.nielsen.com
|