Statements (69)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Company
|
| gptkbp:acquired |
gptkb:Arbitron_Inc.
gptkb:Ebiquity The Cambridge Group |
| gptkbp:analysis |
gptkb:Data_Analytics
Forecasting Market Analysis Qualitative Analysis Quantitative Analysis Cultural Analysis Digital Measurement Trend Analysis Competitive Analysis Consumer Behavior Analysis Media Measurement Sales Tracking Sustainability Analysis Behavioral Analysis Customer Lifetime Value Analysis Retail Measurement Demographic Analysis Return on Investment Analysis Promotional Effectiveness Analysis Market Segmentation Analysis Market Opportunity Analysis Market Share Analysis Market Entry Analysis Segmentation Analysis Customer Satisfaction Analysis Brand Equity Analysis Consumer Segmentation Analysis Content Performance Measurement Brand Health Tracking Social Media Measurement Advertising Measurement Audience Engagement Measurement Channel Strategy Analysis Competitive Positioning Analysis Distribution Analysis Ethnographic Analysis Geographic Analysis Innovation Analysis Pricing Analysis Product Development Analysis Product Mix Analysis Psychographic Analysis Sales Force Effectiveness Analysis |
| gptkbp:ceo |
gptkb:David_Kenny
|
| gptkbp:employees |
approximately 46,000
|
| gptkbp:founded |
1923
|
| gptkbp:founder |
gptkb:Arthur_C._Nielsen_Sr.
|
| gptkbp:headquarters |
gptkb:New_York_City
gptkb:United_States |
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Global
|
| gptkbp:industry |
gptkb:market_research
|
| gptkbp:operates_in |
Global Market
|
| gptkbp:parent_company |
gptkb:Nielsen_Holdings_plc
|
| gptkbp:revenue |
$6.5 billion (2020)
|
| gptkbp:services |
gptkb:audience
Advertising Effectiveness Consumer Insights |
| gptkbp:subsidiary |
gptkb:Nielsen_Audio
gptkb:Nielsen_Sports gptkb:Nielsen_Catalina_Solutions gptkb:Nielsen_Book |
| gptkbp:website |
www.nielsen.com
|
| gptkbp:bfsParent |
gptkb:Nielsen_Book_Services
gptkb:Nielsen_Book |
| gptkbp:bfsLayer |
6
|