Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:audience
|
| gptkbp:analyzes |
viewing behavior
|
| gptkbp:can_provide |
ad targeting
|
| gptkbp:evaluates |
brand safety
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Digital Ad Ratings
|
| gptkbp:integrates_with |
Nielsen's other measurement tools
|
| gptkbp:is_a_key_component_of |
Nielsen's advertising solutions
|
| gptkbp:is_a_resource_for |
strategic planning
|
| gptkbp:is_a_solution_for |
advertising transparency
|
| gptkbp:is_a_source_of |
competitive intelligence
|
| gptkbp:is_a_tool_for |
advertising effectiveness
brand measurement |
| gptkbp:is_analyzed_in |
advertising impact
ad spend effectiveness |
| gptkbp:is_available_in |
multiple markets
|
| gptkbp:is_compared_to |
digital and TV audiences
|
| gptkbp:is_compatible_with |
various ad platforms
|
| gptkbp:is_designed_for |
marketers
|
| gptkbp:is_essential_for |
digital marketing strategies
ROI analysis media effectiveness studies |
| gptkbp:is_integrated_with |
programmatic buying platforms
|
| gptkbp:is_known_for |
real-time reporting
|
| gptkbp:is_part_of |
Nielsen's analytics solutions
Nielsen's comprehensive analytics suite Nielsen's data ecosystem Nielsen's marketing cloud |
| gptkbp:is_recognized_by |
industry experts
|
| gptkbp:is_recognized_for |
accuracy
|
| gptkbp:is_respected_by |
major brands
|
| gptkbp:is_standardized_by |
digital ad accountability
|
| gptkbp:is_updated_by |
regularly
|
| gptkbp:is_used_in |
media planning
|
| gptkbp:is_utilized_by |
media buyers
|
| gptkbp:is_utilized_for |
campaign analysis
campaign reporting |
| gptkbp:key_player |
digital marketing analytics.
|
| gptkbp:launched_in |
gptkb:2013
|
| gptkbp:leadership |
digital ad measurement
|
| gptkbp:measures |
digital ad performance
|
| gptkbp:offers |
cross-platform measurement
|
| gptkbp:performance |
digital advertising effectiveness
|
| gptkbp:product |
gptkb:Nielsen_Holdings
|
| gptkbp:provides |
audience insights
|
| gptkbp:provides_information_on |
consumer behavior
demographics creative strategies ad engagement TV and digital campaigns |
| gptkbp:supports |
campaign optimization
|
| gptkbp:track |
frequency
impressions reach |
| gptkbp:used_by |
publishers
advertisers agencies |
| gptkbp:bfsParent |
gptkb:Nielsen
gptkb:Nielsen_Media_Research |
| gptkbp:bfsLayer |
5
|