Miller Lite 'Everything You Always Wanted in a Beer. And Less.' campaign
URI: https://gptkb.org/entity/Miller_Lite_'Everything_You_Always_Wanted_in_a_Beer._And_Less.'_campaign
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:brand |
gptkb:Miller_Lite
|
| gptkbp:category |
beer advertising
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:feature |
sports celebrities
|
| gptkbp:firstReleased |
1970s
|
| gptkbp:helpedIncrease |
Miller Lite sales
|
| https://www.w3.org/2000/01/rdf-schema#label |
Miller Lite 'Everything You Always Wanted in a Beer. And Less.' campaign
|
| gptkbp:launched |
gptkb:Miller_Brewing_Company
|
| gptkbp:mediaType |
gptkb:print
gptkb:radio_station gptkb:television |
| gptkbp:notableFor |
popularizing light beer
|
| gptkbp:slogan |
Everything You Always Wanted in a Beer. And Less.
|
| gptkbp:targetAudience |
beer drinkers seeking fewer calories
|
| gptkbp:bfsParent |
gptkb:Bill_Backer
|
| gptkbp:bfsLayer |
7
|