Statements (507)
Predicate | Object |
---|---|
gptkbp:instance_of |
gptkb:beer
|
gptkbp:advertising |
gptkb:radio_station
gptkb:television gptkb:print Digital Digital marketing Great Taste, Less Filling seasonal promotions digital marketing Television commercials print ads television commercials television and online sports sponsorships television ads Print ads various TV commercials Tastes Great, Less Filling TV, print, digital Miller Lite commercials Miller Lite's ' Tastes Great' campaign notable TV commercials Miller Lite's ' Tastes Great, Less Filling' campaign Miller Lite Girls Miller Lite's |
gptkbp:alcohol_content |
4.2% ABV
|
gptkbp:aroma |
mild
hoppy light malt Light malt mild malt slight sweetness light malt aroma |
gptkbp:associated_with |
gptkb:football
gptkb:sports_events American culture tailgating Barbecues Social gatherings Tailgating barbecues Summer BBQs |
gptkbp:availability |
gptkb:North_America
worldwide year-round nationwide nationwide in the USA Widely available in the US limited outside North America |
gptkbp:available_in |
gptkb:Bottles
gptkb:draft Cans various sizes bottles cans various states in the US 3 pack 6 pack 12 pack 24 pack |
gptkbp:available_sizes |
6 pack
12 pack 8 pack 24 pack |
gptkbp:awards |
gptkb:World_Beer_Cup_Gold_Medal
gptkb:Great_American_Beer_Festival_Gold_Medal Gold Medal at the Great American Beer Festival various beer awards World Beer Cup awards |
gptkbp:beer_styles |
American light lager
|
gptkbp:bitterness |
low bitterness
|
gptkbp:brand |
gptkb:Miller_Brewing_Company
high among consumers adapted to consumer preferences over time |
gptkbp:brand_ambassadors |
gptkb:players
Celebrities influencers Various celebrities various celebrities various sports figures |
gptkbp:brand_history |
over 40 years
part of Miller Brewing Company part of Miller Brewing Company history part of Miller Brewing Company's portfolio |
gptkbp:brand_recognition |
gptkb:High
high high brand recognition widely recognized in the U. S. high brand recognition in the USA |
gptkbp:brewer |
gptkb:Miller_Brewing_Company
|
gptkbp:brewing_process |
gptkb:Water
gptkb:yeast Fermentation Pasteurization Filtration boiling fermentation approximately 2 weeks carbonation Lagering Adjuncts lagering mashing filtering pilsner-style brewing lager yeast Pilsner-style brewing brewed with a blend of malted barley and hops |
gptkbp:calories |
96 calories per 12 oz
|
gptkbp:campaigns |
gptkb:Tastes_Great
|
gptkbp:carbonation |
gptkb:medium
Moderate high moderate highly carbonated high carbonation Medium carbonation moderate carbonation |
gptkbp:color |
Pale golden
pale golden clear golden |
gptkbp:community_events |
local festivals
|
gptkbp:community_involvement |
Charity events
Local sponsorships local sponsorships Public health campaigns local events sponsorships |
gptkbp:competed_in |
gptkb:Michelob_Ultra
gptkb:Bud_Light gptkb:Coors_Light |
gptkbp:competes_with |
gptkb:Michelob_Ultra
gptkb:Bud_Light gptkb:Coors_Light |
gptkbp:competitors |
gptkb:Michelob_Ultra
gptkb:Bud_Light gptkb:Coors_Light |
gptkbp:contains |
gptkb:water
gptkb:yeast hops corn barley |
gptkbp:country |
gptkb:United_States
|
gptkbp:country_of_origin |
gptkb:United_States
|
gptkbp:cultural_impact |
popular in American culture
popular in sports events featured in movies featured in TV commercials featured in TV shows featured in popular media iconic American beer presence in popular culture associated with sports culture popular in college culture sponsorship of sporting events |
gptkbp:customer_feedback |
generally positive reviews
|
gptkbp:demographics |
gptkb:Gen_X
gptkb:Baby_Boomers Young adults young adults Millennials Beer drinkers predominantly male predominantly male drinkers ages 21-34 |
gptkbp:distillery_location |
gptkb:Milwaukee,_Wisconsin
|
gptkbp:distribution |
gptkb:North_America
nationwide International markets Nationwide in the USA |
gptkbp:distribution_channels |
gptkb:online_retailers
bars and restaurants retail stores retail and bars bars, restaurants, retail stores |
gptkbp:environmental_initiatives |
sustainability efforts
|
gptkbp:events |
Beer tastings
contests Community festivals beer festivals Promotional events beer tastings giveaways sports sponsorships Miller Lite Music Tour |
gptkbp:fan_base |
beer enthusiasts
|
gptkbp:finish |
refreshing
crisp Crisp and clean clean |
gptkbp:first_brewed |
gptkb:1975
gptkb:Miller_Brewing_Company gptkb:water hops corn barley |
gptkbp:first_light_beer |
To be marketed nationally
|
gptkbp:flavor |
light and crisp
|
gptkbp:flavor_profile |
Mild and crisp
light and crisp Light and crisp light and refreshing mild bitterness mild hop bitterness |
gptkbp:followed_by |
clean
|
gptkbp:food_pairing |
gptkb:Pizza
gptkb:seafood gptkb:Wings Grilled meats Salads barbecue grilled meats salads spicy dishes burgers tacos nachos spicy foods Spicy foods grilled foods |
gptkbp:glass_type |
gptkb:bottle
Can Pint glass pint glass can lager glass Shaker glass Beer mug |
gptkbp:has_awards |
gptkb:World_Beer_Cup_Gold_Medal
gptkb:International_Beer_Challenge_Gold_Medal gptkb:Great_American_Beer_Festival_Gold_Medal gptkb:European_Beer_Star_Silver_Medal American Beer Festival Silver Medal |
gptkbp:has_consumer_loyalty |
strong
|
gptkbp:has_consumer_perception |
positive
|
gptkbp:has_flavor |
light beer
|
gptkbp:has_historical_significance |
pioneered light beer
|
gptkbp:has_sales_volume |
high
|
gptkbp:has_variants |
Miller Lite Mango
Miller Lite Lemonade Miller Lite Seltzer |
gptkbp:head |
low
thin |
gptkbp:historical_significance |
first light beer to gain national distribution
|
https://www.w3.org/2000/01/rdf-schema#label |
Miller Lite
|
gptkbp:ibu |
gptkb:10
|
gptkbp:ingredients |
gptkb:Hops
gptkb:Water gptkb:water gptkb:wheat gptkb:yeast Corn syrup hops corn corn syrup malted barley barley malt Barley malt |
gptkbp:introduced |
gptkb:1975
|
gptkbp:introduced_in |
gptkb:1975
|
gptkbp:is_available_in |
gptkb:online_retailers
convenience stores bottles various states cans grocery stores draft form liquor stores |
gptkbp:is_distributed_by |
gptkb:Anheuser-Busch_In_Bev
distributors across the US |
gptkbp:is_featured_in |
television commercials
|
gptkbp:is_known_for |
low calories
refreshing taste light body smooth finish low calorie count light flavor being a pioneer in light beer category |
gptkbp:is_often_accompanied_by |
gptkb:Pizza
gptkb:Wings barbecue burgers |
gptkbp:is_often_compared_to |
gptkb:Miller_Genuine_Draft
gptkb:Coors_Light |
gptkbp:is_often_featured_in |
advertising awards
|
gptkbp:is_often_served_with |
social gatherings
food pairings |
gptkbp:is_part_of |
American beer culture
light beer category American lager style Miller Lite family of beers Miller family of beers Miller Coors portfolio |
gptkbp:is_popular_in |
gptkb:Canada
gptkb:Mexico gptkb:North_America gptkb:United_States |
gptkbp:is_promoted_by |
gptkb:sports_events
gptkb:advertising_campaigns social media marketing celebrity endorsements sports sponsorships |
gptkbp:is_promoted_through |
social media
event sponsorships |
gptkbp:label |
blue and white
simple and recognizable |
gptkbp:malt |
Pale malt
pale malt 2-row pale malt Corn adjuncts |
gptkbp:manufacturer |
gptkb:Molson_Coors_Beverage_Company
|
gptkbp:market_position |
one of the top-selling light beers in the U. S.
|
gptkbp:market_share |
gptkb:significant
|
gptkbp:marketed_as |
gptkb:Light_beer
gptkb:television social media billboards low calories print media great taste the original light beer |
gptkbp:marketing_strategy |
gptkb:humor
humorous ads focus on taste and quality |
gptkbp:merchandise |
gptkb:glass
Coolers Promotional items Branded apparel branded apparel |
gptkbp:merchandising |
branded merchandise available
|
gptkbp:motto |
Tastes Great, Less Filling
|
gptkbp:movement |
gptkb:Hallertau_hops
Saaz hops |
gptkbp:nutritional_value |
low in carbohydrates
110 calories per 12 oz low carbohydrates 0g fat per 12 oz 0g protein per 12 oz low calorie beer 12g carbs per 12 oz |
gptkbp:origin |
gptkb:Milwaukee,_Wisconsin
|
gptkbp:packaging |
gptkb:Bottles
Cans bottles cans and bottles cans 12 oz bottles blue and silver can 12 oz cans blue and white label distinctive label 6 pack 12 pack available in cans and bottles Blue and white label 2 pack 24 pack 11 pack |
gptkbp:pairing |
spicy foods
salty snacks grilled foods |
gptkbp:parent_company |
gptkb:Molson_Coors_Beverage_Company
|
gptkbp:part_of |
gptkb:Miller_Coors
|
gptkbp:partnership |
featured in many bars and restaurants
|
gptkbp:partnerships |
gptkb:sports_team
Restaurants Sports leagues Event organizers Retailers Local breweries Local events Music festivals music festivals various brands Food brands Local bars collaborations with sports teams collaborations with events collaborations with restaurants collaborations with food brands sponsorships with sports teams |
gptkbp:political_party |
promoted
supports responsible drinking initiatives |
gptkbp:produced_by |
gptkb:Miller_Brewing_Company
|
gptkbp:production_volume |
millions of barrels annually
|
gptkbp:promotions |
Loyalty programs
discounts and offers Seasonal offers Discounts on multi-packs discounts and giveaways |
gptkbp:public_perception |
popular among beer drinkers
perceived as a classic light beer |
gptkbp:rank |
Top-selling light beer in the U. S.
top-selling light beer in the US |
gptkbp:regional_availability |
gptkb:North_America
International markets |
gptkbp:responsibility_campaigns |
responsible drinking initiatives
|
gptkbp:reviews |
generally positive
|
gptkbp:sales |
available in select international markets
|
gptkbp:seasonal_activities |
occasionally offers limited editions
Limited edition flavors |
gptkbp:served_in |
gptkb:concerts
gptkb:bottle gptkb:Festivals gptkb:festivals gptkb:sports_events Restaurants Bars events gatherings restaurants Sporting events bars parties bars and restaurants pint glass can |
gptkbp:serving_size |
12 oz
|
gptkbp:serving_temperature |
gptkb:Cold
gptkb:true cold 45-50° F 40-45° F |
gptkbp:size |
gptkb:draft
12 oz 16 oz 24 oz 12 oz, 16 oz, 24 oz |
gptkbp:slogan |
Great Taste, Less Filling
Taste Great, Less Filling Great taste, less filling. The Original Light Beer Miller Time |
gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:Facebook active Active on multiple platforms Active on Instagram Active on Twitter active on Facebook active on multiple platforms Active on Facebook active on Instagram active on social media active on Twitter |
gptkbp:sponsorship |
gptkb:football
gptkb:NASCAR gptkb:sports_events Sports events Music festivals music festivals Various sports events sports events and music festivals |
gptkbp:style |
gptkb:American_Light_Lager
American light lager |
gptkbp:sugar_content |
0 grams
|
gptkbp:suitable_for |
social occasions
|
gptkbp:sustainability_efforts |
energy efficiency
water conservation eco-friendly packaging sustainable sourcing recycling initiatives |
gptkbp:sustainability_initiatives |
Recycling programs
recycling programs recyclable packaging Sustainable sourcing of ingredients Water conservation efforts Sustainable sourcing |
gptkbp:sustainability_practices |
recycling initiatives
|
gptkbp:target_audience |
young adults
adults adult consumers Adults 21 and older adults 21 and over beer drinkers |
gptkbp:target_market |
Adults
young adults |
gptkbp:taste |
Mild
mild smooth generally favorable popular among consumers light malt by consumers preferred by many over competitors mild hop bitterness compared to other light beers often rated favorably |
gptkbp:tasting_notes |
gptkb:malt
hops corn crisp finish light malt sweetness crisp and clean finish |
gptkbp:type |
gptkb:Light_beer
Light Lager light beer light lager |
gptkbp:website |
www.millerlite.com
|
gptkbp:wine_style |
gptkb:lager
|
gptkbp:bfsParent |
gptkb:Danica_Patrick
gptkb:Budweiser gptkb:Bud_Light gptkb:Ryan_Braun gptkb:Summerfest_2019 gptkb:2018_Shaky_Knees_Music_Festival |
gptkbp:bfsLayer |
4
|