MasterCard 'Priceless'

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:awarded gptkb:Effie_Award
gptkbp:category advertising
marketing
gptkbp:createdBy gptkb:McCann_Erickson
gptkbp:firstReleased 1997
https://www.w3.org/2000/01/rdf-schema#label MasterCard 'Priceless'
gptkbp:influenced other MasterCard campaigns
gptkbp:language multiple languages
gptkbp:launched gptkb:MasterCard
gptkbp:mediaType gptkb:print
gptkb:television
digital
gptkbp:notableFor emotional storytelling
memorable catchphrase
gptkbp:slogan There are some things money can't buy. For everything else, there's MasterCard.
gptkbp:targetMarket global
gptkbp:bfsParent gptkb:McCann_Erickson
gptkbp:bfsLayer 5