Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:award
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:Aflac
gptkb:Dove_(2010)_campaign |
| gptkbp:appointed_by |
gptkb:American_Marketing_Association
|
| gptkbp:awarded_by |
marketing effectiveness
|
| gptkbp:category |
multiple categories
|
| gptkbp:criteria |
measurable results
|
| gptkbp:first_awarded |
gptkb:1968
|
| gptkbp:global_presence |
gptkb:battle
|
| gptkbp:held_in |
gptkb:various_countries
|
| https://www.w3.org/2000/01/rdf-schema#label |
Effie Award
|
| gptkbp:inception |
gptkb:1968
|
| gptkbp:influenced_by |
marketing trends
|
| gptkbp:involves |
brand awareness
brand loyalty customer engagement performance metrics case studies customer experience customer retention data analytics digital marketing strategic planning brand positioning campaign optimization creative strategy media planning target audience analysis competitive analysis influencer marketing public relations brand messaging brand storytelling consumer insights event marketing media strategy sales growth budget management cross-channel marketing social media strategy market share increase ROI analysis creative innovation creative execution campaign execution client and agency collaboration |
| gptkbp:is_celebrated_in |
annual ceremonies
|
| gptkbp:is_influential_in |
advertising effectiveness measurement
|
| gptkbp:judging_criteria |
panel of judges
|
| gptkbp:notable_winners |
gptkb:beer
gptkb:Unilever gptkb:comic_book gptkb:sneaker gptkb:video_game_series |
| gptkbp:recognizes |
successful marketing campaigns
|
| gptkbp:related_to |
advertising industry
|