Statements (18)
| Predicate | Object | 
|---|---|
| gptkbp:instanceOf | gptkb:Advertising | 
| gptkbp:awarded | gptkb:Effie_Award | 
| gptkbp:createdBy | gptkb:McCann_Erickson | 
| gptkbp:firstReleased | 1997 | 
| gptkbp:influenced | subsequent MasterCard campaigns | 
| gptkbp:language | English multiple languages | 
| gptkbp:launched | gptkb:MasterCard | 
| gptkbp:mediaType | gptkb:print gptkb:television digital | 
| gptkbp:notableFor | gptkb:phrase emotional storytelling | 
| gptkbp:slogan | There are some things money can't buy. For everything else, there's MasterCard. | 
| gptkbp:targetMarket | global | 
| gptkbp:bfsParent | gptkb:McCann_(advertising_agency) | 
| gptkbp:bfsLayer | 7 | 
| https://www.w3.org/2000/01/rdf-schema#label | MasterCard "Priceless" |