Marlboro advertising campaign
GPTKB entity
Properties (46)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising campaign
|
| gptkbp:associatedWith |
gptkb:Philip_Morris
|
| gptkbp:createdBy |
gptkb:Leo_Burnett_Worldwide
|
| gptkbp:features |
gptkb:Marlboro_Man
landscapes |
| gptkbp:hasAwards |
advertising awards
|
| gptkbp:hasCitations |
significant revenue
|
| gptkbp:hasGoals |
public backlash
|
| gptkbp:hasImpactOn |
youth smoking rates
|
| gptkbp:hasTheme |
legal regulations
parodied in popular culture |
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro advertising campaign
|
| gptkbp:includes |
print ads
television commercials |
| gptkbp:influenced |
American_culture
|
| gptkbp:inheritsFrom |
Marlboro_Country
|
| gptkbp:isActiveIn |
marketing studies
|
| gptkbp:isAssociatedWith |
freedom and adventure
masculine ideals |
| gptkbp:isConsidered |
iconic
a marketing success a case study in advertising |
| gptkbp:isCriticizedFor |
health organizations
promoting smoking |
| gptkbp:isDocumentedIn |
advertising history
|
| gptkbp:isInfluencedBy |
Western films
|
| gptkbp:isInspiredBy |
other brands
|
| gptkbp:isKnownFor |
iconic slogans
|
| gptkbp:isLinkedTo |
health risks
smoking culture |
| gptkbp:isNotedFor |
its longevity
|
| gptkbp:isPartOf |
tobacco marketing strategies
Marlboro's_brand_identity Marlboro_brand |
| gptkbp:isRecognizedBy |
the_American_public
|
| gptkbp:isRegardedAs |
controversial
|
| gptkbp:isSubjectTo |
regulatory scrutiny
|
| gptkbp:isTargetedAt |
adults
|
| gptkbp:isUsedIn |
various media
several countries |
| gptkbp:knownFor |
cowboy imagery
|
| gptkbp:launched |
1954
|
| gptkbp:promotes |
gptkb:Marlboro_cigarettes
|
| gptkbp:targetAudience |
male smokers
|
| gptkbp:uses |
outdoor imagery
|
| gptkbp:utilizes |
rugged masculinity
|