Marlboro advertising campaign
GPTKB entity
Statements (62)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:associated_with |
gptkb:Philip_Morris
|
| gptkbp:created |
brand loyalty
|
| gptkbp:faced |
legal challenges
public backlash ethical scrutiny |
| gptkbp:features |
gptkb:Marlboro_Man
|
| gptkbp:has_been |
a cultural phenomenon
parodied in media analyzed in studies a subject of litigation |
| gptkbp:has_influenced |
advertising regulations
other tobacco advertising |
| gptkbp:has_led_to |
increased brand visibility
brand extensions |
| gptkbp:has_produced |
gptkb:controversy
brand recognition significant revenue |
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro advertising campaign
|
| gptkbp:includes |
sponsorships
print ads television commercials |
| gptkbp:influenced |
cultural perceptions of smoking
|
| gptkbp:is_associated_with |
youth smoking rates
masculine ideals American West culture |
| gptkbp:is_considered |
a case study in marketing
a marketing milestone one of the most successful advertising campaigns a benchmark in advertising |
| gptkbp:is_criticized_for |
targeting vulnerable populations
glamorizing smoking |
| gptkbp:is_known_for |
iconic slogans
|
| gptkbp:is_linked_to |
health risks of smoking
smoking cessation efforts social smoking trends |
| gptkbp:is_noted_for |
iconic imagery
its longevity |
| gptkbp:is_part_of |
Marlboro brand strategy
Marlboro's brand identity Marlboro's marketing strategy tobacco marketing history |
| gptkbp:is_recognized_by |
advertising awards
|
| gptkbp:is_regulated_by |
advertising laws
|
| gptkbp:is_subject_to |
public health campaigns
|
| gptkbp:is_utilized_by |
various media platforms
|
| gptkbp:known_for |
rugged masculinity
|
| gptkbp:launched_in |
gptkb:1954
|
| gptkbp:led_to |
increased sales
|
| gptkbp:originated_in |
gptkb:Marlboro_Country
|
| gptkbp:promotes |
gptkb:Marlboro_cigarettes
|
| gptkbp:resulted_in |
regulatory scrutiny
|
| gptkbp:target_audience |
male smokers
|
| gptkbp:uses |
outdoor advertising
|
| gptkbp:utilized |
celebrity endorsements
visual storytelling emotional appeals |
| gptkbp:utilizes |
cowboy imagery
|
| gptkbp:bfsParent |
gptkb:Marlboro_Man_advertisements
gptkb:The_Marlboro_Man gptkb:Marlboro_Man |
| gptkbp:bfsLayer |
6
|