|
gptkbp:instanceOf
|
Advertising
|
|
gptkbp:associatedWith
|
gptkb:Philip_Morris_USA
|
|
gptkbp:category
|
American advertising slogans
Fictional cowboys
Tobacco advertising
|
|
gptkbp:countryOfOrigin
|
gptkb:United_States
|
|
gptkbp:createdBy
|
gptkb:Leo_Burnett_Worldwide
|
|
gptkbp:depicts
|
gptkb:Cowboy
|
|
gptkbp:firstAppearance
|
1954
|
|
gptkbp:gender
|
Male
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Man
|
|
gptkbp:influencedBy
|
gptkb:American_Western_culture
|
|
gptkbp:inspiredBy
|
Cowboy imagery
|
|
gptkbp:notableActor
|
gptkb:Brad_Johnson
gptkb:Dick_Hammer
gptkb:Darrell_Winfield
gptkb:David_McLean
gptkb:Wayne_McLaren
|
|
gptkbp:notableFor
|
Helped reposition Marlboro as a men's cigarette
Iconic figure in 20th-century advertising
Campaign considered one of the most successful in advertising history
Several actors who played the Marlboro Man died of smoking-related illnesses
|
|
gptkbp:portrayedBy
|
Billboards
Magazine ads
Print advertisements
Television commercials
|
|
gptkbp:represents
|
gptkb:Marlboro_cigarettes
|
|
gptkbp:subjectOf
|
Anti-smoking campaigns
Controversy over tobacco advertising
|
|
gptkbp:symbolizes
|
Freedom
Masculinity
Rugged individualism
|
|
gptkbp:usedIn
|
gptkb:Marlboro_advertising_campaign
|
|
gptkbp:bfsParent
|
gptkb:Leo_Burnett
|
|
gptkbp:bfsLayer
|
4
|