Statements (136)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:associated_with |
gptkb:American_West
gptkb:Marlboro_cigarettes freedom outdoor lifestyle smoking culture cowboy imagery |
| gptkbp:contributed_to |
Marlboro's brand identity
|
| gptkbp:controversy |
health risks of smoking
|
| gptkbp:created_by |
gptkb:Leo_Burnett
gptkb:Philip_Morris gptkb:Leo_Burnett_Worldwide |
| gptkbp:cultural_impact |
iconic status
|
| gptkbp:declined_in |
2000s
|
| gptkbp:depicted_in |
gptkb:Cowboy
gptkb:artwork a lone figure a rugged cowboy |
| gptkbp:faced |
legal challenges
public backlash |
| gptkbp:featured_in |
gptkb:documentaries
|
| gptkbp:first_appearance |
gptkb:1954
|
| gptkbp:has_appeared_in |
gptkb:films
gptkb:television_shows billboards magazines advertising awards campaigns |
| gptkbp:has_influenced |
advertising strategies
tobacco advertising other advertising campaigns public perception of smoking smoking trends |
| gptkbp:has_variations |
different portrayals
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Man
|
| gptkbp:influenced |
smoking culture
|
| gptkbp:influenced_by |
Western culture
|
| gptkbp:inspired |
cultural references
|
| gptkbp:inspired_by |
gptkb:Cowboy
|
| gptkbp:is_a |
gptkb:cultural_icon
|
| gptkbp:is_a_subject_of |
legal scrutiny
|
| gptkbp:is_analyzed_in |
academic studies
|
| gptkbp:is_associated_with |
gptkb:American_West
freedom freedom and adventure smoking culture masculine ideals the tobacco industry |
| gptkbp:is_considered |
a cultural icon
a symbol of rebellion a marketing success a marketing phenomenon a controversial figure in advertising. |
| gptkbp:is_considered_to_be |
a marketing archetype
|
| gptkbp:is_criticized_for |
health risks of smoking
promoting smoking glamorizing smoking its impact on youth smoking rates |
| gptkbp:is_critiqued_by |
misleading advertising practices
misleading health messages |
| gptkbp:is_featured_in |
gptkb:documentaries
gptkb:films gptkb:artworks magazines advertising awards |
| gptkbp:is_known_for |
iconic imagery
|
| gptkbp:is_linked_to |
gptkb:American_West
American culture nostalgia outdoor lifestyle cultural stereotypes smoking culture advertising ethics youth smoking initiation tobacco advertising regulations |
| gptkbp:is_often_associated_with |
gptkb:rebellion
nostalgia masculine ideals |
| gptkbp:is_often_depicted_as |
a lone figure
a hero a rugged individualist smoking pipe |
| gptkbp:is_often_featured_in |
gptkb:advertising_campaigns
|
| gptkbp:is_often_seen_in |
gptkb:horse_race
outdoor settings a symbol of rebellion a horse a cigarette western settings |
| gptkbp:is_part_of |
gptkb:Marlboro_advertising_campaign
advertising history American advertising history Marlboro advertising campaigns Marlboro brand cigarette advertising history Marlboro brand identity tobacco marketing history Marlboro's brand strategy Marlboro's marketing legacy Marlboro brand history |
| gptkbp:is_portrayed_as |
adventurous
a rugged individualist |
| gptkbp:is_recognized_as |
one of the most successful advertising campaigns
iconic figure in advertising |
| gptkbp:is_recognized_by |
gptkb:popular_culture
|
| gptkbp:is_recognized_for |
iconic imagery
|
| gptkbp:is_regarded_as |
a cultural icon
|
| gptkbp:is_represented_in |
gptkb:popular_culture
gptkb:artworks gptkb:artwork various actors |
| gptkbp:is_symbolic_of |
American consumerism
|
| gptkbp:is_used_in |
social media campaigns
promotional materials promotional merchandise promote brand loyalty evoke ruggedness create brand image |
| gptkbp:parodied_in |
gptkb:popular_culture
various media comedy shows |
| gptkbp:part_of |
gptkb:Marlboro_advertising_campaign
|
| gptkbp:portrayed_by |
various models
various models and actors |
| gptkbp:promoted |
freedom and adventure
|
| gptkbp:replaced_by |
new marketing strategies
|
| gptkbp:symbolizes |
rugged masculinity
|
| gptkbp:target_audience |
male smokers
young adult males |
| gptkbp:used_in |
television commercials
television advertisements print advertisements |
| gptkbp:bfsParent |
gptkb:Malboro
gptkb:Leo_Burnett gptkb:Marlboro gptkb:Leo_Burnett_Chicago |
| gptkbp:bfsLayer |
5
|