MRC (Media Rating Council)
GPTKB entity
Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:organization
|
| gptkbp:accreditation |
media measurement services
|
| gptkbp:advocates_for |
industry standards
|
| gptkbp:affiliation |
gptkb:Advertising_Research_Foundation
|
| gptkbp:based_on |
gptkb:United_States
|
| gptkbp:ceo |
George Ivie
|
| gptkbp:collaborates_with |
gptkb:Nielsen
|
| gptkbp:conducts |
audits of measurement services
|
| gptkbp:focus |
media measurement standards
|
| gptkbp:founded |
gptkb:1963
|
| gptkbp:goal |
improve media measurement
|
| gptkbp:governed_by |
gptkb:Film_Director
|
| gptkbp:has_impact_on |
advertising effectiveness
|
| gptkbp:has_member |
advertisers
advertising agencies media companies research firms media buyers |
| gptkbp:has_role |
gptkb:municipality
|
| gptkbp:headquarters |
gptkb:Borough
|
| https://www.w3.org/2000/01/rdf-schema#label |
MRC (Media Rating Council)
|
| gptkbp:influences |
advertising industry standards
|
| gptkbp:is_a |
gptkb:organization
|
| gptkbp:is_active_in |
media research community
|
| gptkbp:is_involved_in |
television ratings
cross-platform measurement engagement measurement viewability measurement data privacy standards radio ratings audience measurement digital advertising measurement measurement accreditation online media ratings print media ratings |
| gptkbp:is_recognized_by |
gptkb:Federal_Trade_Commission
|
| gptkbp:membership |
media companies
|
| gptkbp:offers |
certification programs
|
| gptkbp:promotes |
best practices in media measurement
|
| gptkbp:provides |
guidelines for media ratings
training for media measurement |
| gptkbp:publishes |
annual reports
|
| gptkbp:serves |
advertisers
agencies media owners |
| gptkbp:supports |
transparency in media measurement
|
| gptkbp:type |
gptkb:non-profit_organization
|
| gptkbp:user_reviews |
media measurement methodologies
|
| gptkbp:website |
www.mediaratingcouncil.org
|
| gptkbp:bfsParent |
gptkb:Quantcast
|
| gptkbp:bfsLayer |
7
|