|
gptkbp:instance_of
|
gptkb:organization
|
|
gptkbp:advocates_for
|
data privacy
ethical advertising practices
transparency in advertising
|
|
gptkbp:annual_event
|
Audience Measurement Conference
Re: Think Conference
|
|
gptkbp:collaborates_with
|
academic institutions
industry partners
|
|
gptkbp:conducts
|
surveys
workshops
seminars
|
|
gptkbp:focus
|
advertising research
|
|
gptkbp:founded
|
1936
|
|
gptkbp:has_member
|
gptkb:Starbucks
gptkb:Johnson_&_Johnson
gptkb:Reckitt_Benckiser
gptkb:Procter_&_Gamble
gptkb:Walmart_Inc.
gptkb:Unilever_PLC
gptkb:AT&_T
gptkb:Citi
gptkb:Samsung
gptkb:Pepsi_Co
gptkb:American_Airlines
gptkb:Coca-Cola
gptkb:Ford
gptkb:General_Motors
gptkb:IBM
gptkb:Microsoft
gptkb:Nike
gptkb:Sony
gptkb:Unilever
gptkb:Verizon
gptkb:Visa
gptkb:Amazon.com,_Inc.
gptkb:Google_LLC
gptkb:Adidas
gptkb:Amazon
gptkb:Disney
gptkb:Ford_Motor_Company
gptkb:Google
gptkb:Kraft_Heinz_Company
gptkb:Pepsi-Cola_Company
gptkb:Procter_&_Gamble_Co.
gptkb:Facebook,_Inc.
gptkb:American_Express
gptkb:Intel
gptkb:Walmart
gptkb:Johnson_&_Johnson_Services,_Inc.
gptkb:Nestlé
gptkb:Nestlé_S._A.
gptkb:Target
gptkb:L'_Oréal
gptkb:Mc_Donald's
gptkb:Facebook
|
|
gptkbp:has_part
|
gptkb:research_center
Advertising Effectiveness Council
Creative Council
Media Research Council
|
|
gptkbp:headquarters
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Advertising Research Foundation
|
|
gptkbp:key_people
|
gptkb:Scott_Mc_Donald
|
|
gptkbp:membership
|
advertisers
media companies
agencies
|
|
gptkbp:mission
|
improve advertising effectiveness
|
|
gptkbp:notable_event
|
gptkb:conference
|
|
gptkbp:offers
|
training programs
certification programs
networking opportunities
industry insights
|
|
gptkbp:promotes
|
data-driven marketing
|
|
gptkbp:provides
|
training programs
webinars
research tools
resources for marketers
|
|
gptkbp:publication
|
gptkb:Journal_of_Advertising_Research
|
|
gptkbp:publishes
|
research reports
white papers
|
|
gptkbp:research_focus
|
advertising effectiveness
consumer insights
media measurement
|
|
gptkbp:supports
|
data analytics
industry standards
measurement standards
advertising innovation
|
|
gptkbp:type
|
gptkb:non-profit_organization
|
|
gptkbp:website
|
www.thearf.org
|
|
gptkbp:bfsParent
|
gptkb:TBWA_New_York
gptkb:Saatchi_&_Saatchi_New_York
gptkb:Media_Com_USA
|
|
gptkbp:bfsLayer
|
5
|