|
gptkbp:instance_of
|
gptkb:event
|
|
gptkbp:broadcasts
|
gptkb:television
|
|
gptkbp:community_involvement
|
yes
|
|
gptkbp:encourages_flavor_creation
|
yes
|
|
gptkbp:engages_in
|
consumers
|
|
gptkbp:fan_events
|
yes
|
|
gptkbp:feedback_mechanism
|
yes
|
|
gptkbp:has_category
|
new flavors
|
|
gptkbp:has_collaborations_with
|
gptkb:celebrities
|
|
gptkbp:has_diversity_initiatives
|
yes
|
|
gptkbp:has_engagement_metrics
|
high
|
|
gptkbp:has_historical_significance
|
yes
|
|
gptkbp:has_impact_on
|
brand loyalty
|
|
gptkbp:has_influenced
|
flavor trends
|
|
gptkbp:has_participants
|
gptkb:Lay's_potato_chips
|
|
gptkbp:has_produced
|
new product lines
|
|
gptkbp:has_social_media_presence
|
yes
|
|
gptkbp:has_voting_period
|
several weeks
|
|
gptkbp:held_in
|
summer
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Lay's Flavor Challenge
|
|
gptkbp:innovation
|
yes
flavor development
|
|
gptkbp:involves_voting
|
yes
|
|
gptkbp:is_aimed_at
|
snack enthusiasts
|
|
gptkbp:is_associated_with
|
community events
Lay's brand
|
|
gptkbp:is_celebrated_in
|
gptkb:fans
events
food bloggers
contests.
|
|
gptkbp:is_documented_in
|
gptkb:media_coverage
annual reports
press releases
|
|
gptkbp:is_engaged_in
|
influencers
local communities
cross-promotions
|
|
gptkbp:is_evaluated_by
|
consumer surveys
taste tests
|
|
gptkbp:is_facilitated_by
|
mobile apps
online platforms
online voting systems
|
|
gptkbp:is_influenced_by
|
consumer feedback
|
|
gptkbp:is_linked_to
|
brand awareness
brand identity
consumer trends
brand campaigns
|
|
gptkbp:is_organized_by
|
gptkb:Frito-Lay
|
|
gptkbp:is_popular_in
|
gptkb:United_States
|
|
gptkbp:is_promoted_through
|
gptkb:advertising_campaigns
email marketing
social media campaigns
public relations efforts
in-store promotions
|
|
gptkbp:is_recognized_by
|
industry awards
|
|
gptkbp:is_recognized_for
|
creativity
innovation in flavors
|
|
gptkbp:is_related_to
|
snack food industry
|
|
gptkbp:is_supported_by
|
gptkb:market_research
market analysis
sponsorships
advertising partners
|
|
gptkbp:judging_criteria
|
yes
|
|
gptkbp:marketing_strategy
|
yes
|
|
gptkbp:occurs_annually
|
yes
|
|
gptkbp:prize_money
|
yes
|
|
gptkbp:promotes_consumer_engagement
|
yes
|
|
gptkbp:reach
|
yes
|
|
gptkbp:bfsParent
|
gptkb:Lay's
|
|
gptkbp:bfsLayer
|
5
|