Frito-Lay

GPTKB entity

Statements (250)

Predicate	Object
gptkbp:instance_of	gptkb:beer gptkb:chemical_compound gptkb:health_services gptkb:Company gptkb:brand
gptkbp:acquired_by	gptkb:Pepsi_Co
gptkbp:acquisition	gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's gptkb:Tostitos
gptkbp:advertising	gptkb:Charlie_Day Celebrity endorsements Celebrity Endorsements Super Bowl commercials Super Bowl Commercials
gptkbp:brand	gptkb:Baked_Lay's gptkb:Fritos_Chili_Cheese gptkb:Sun_Chips_Harvest_Cheddar gptkb:Tostitos_Scoops gptkb:Cracker_Jack gptkb:Doritos_Locos_Tacos gptkb:Simply_Cheetos gptkb:Lay's_Stax gptkb:Stacy's_Pita_Chips gptkb:Stacy's_Simply_Naked_Pita_Chips gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's_Kettle_Cooked gptkb:Simply_Lay's gptkb:Cracker_Jack'd gptkb:Ruffles_Cheddar_&_Sour_Cream gptkb:Cheetos_Puffs gptkb:Fritos gptkb:Lay's gptkb:Lays_Stax gptkb:Sun_Chips gptkb:Tostitos Munchies
gptkbp:competed_in	gptkb:Pringles gptkb:Kettle_Brand gptkb:Cape_Cod_Chips
gptkbp:competitors	gptkb:Pringles gptkb:cape gptkb:Kettle_Brand gptkb:Utz_Quality_Foods
gptkbp:distribution	gptkb:North_America International markets
gptkbp:employees	over 50,000
gptkbp:founded	gptkb:1961
gptkbp:founded_by	gptkb:Herman_Lay gptkb:Herman_W._Lay gptkb:Elmer_Doolin
gptkbp:founded_in	gptkb:1961
gptkbp:founder	gptkb:Herman_W._Lay
gptkbp:global_presence	Available in over 30 countries International brands
gptkbp:has_brand	gptkb:Cheetos_Flamin'_Hot gptkb:Cracker_Jack_Caramel_Corn gptkb:Doritos_Spicy_Nacho gptkb:Fritos_Chili_Cheese gptkb:Fritos_Original gptkb:Fritos_Scoops gptkb:Lay's_Classic gptkb:Lay's_Flavor_Icons gptkb:Ruffles_All_Dressed gptkb:Ruffles_Original gptkb:Smartfood gptkb:Smartfood_White_Cheddar gptkb:Sun_Chips_Harvest_Cheddar gptkb:Tostitos_Scoops gptkb:Cracker_Jack gptkb:Doritos_Locos_Tacos gptkb:Lay's_Wavy gptkb:Tostitos_Chunky_Salsa gptkb:Sun_Chips_Multigrain gptkb:Lay's_Stax gptkb:Smartfood_Popcorn gptkb:Tostitos_Restaurant_Style gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's_Kettle_Cooked gptkb:Cracker_Jack'd gptkb:Ruffles_Cheddar_&_Sour_Cream gptkb:Doritos_Nacho_Cheese gptkb:Cheetos_Crunchy gptkb:Cheetos_Puffs gptkb:Fritos gptkb:Lay's gptkb:Sun_Chips gptkb:Tostitos Munchies
gptkbp:has_product	gptkb:Cheetos_Flaming_Hot gptkb:Cracker_Jack_Butter_Toffee gptkb:Cracker_Jack_Caramel_Corn gptkb:Cracker_Jack_Original gptkb:Doritos_Spicy_Nacho gptkb:Fritos_Chili_Cheese gptkb:Fritos_Original gptkb:Fritos_Scoops gptkb:Lay's_Baked gptkb:Lay's_Classic gptkb:Lay's_Flamin'_Hot gptkb:Munchies_Cheese_Fix gptkb:Munchies_Peanut_Butter gptkb:Ruffles_All_Dressed gptkb:Ruffles_Cheddar_and_Sour_Cream gptkb:Ruffles_Original gptkb:Ruffles_Sour_Cream_and_Onion gptkb:Smartfood gptkb:Smartfood_Caramel_Corn gptkb:Smartfood_Kettle_Corn gptkb:Smartfood_White_Cheddar gptkb:Stacy's_Cinnamon_Sugar_Pita_Chips gptkb:Stacy's_Pita_Chips_Sea_Salt gptkb:Sun_Chips_French_Onion gptkb:Sun_Chips_Harvest_Cheddar gptkb:Sun_Chips_Original gptkb:Tostitos_Hint_of_Lime gptkb:Tostitos_Scoops gptkb:Cracker_Jack gptkb:Doritos_Locos_Tacos gptkb:Munchies_Snack_Mix gptkb:Tostitos_Restaurant_Style gptkb:Tostitos_Salsa gptkb:Stacy's_Pita_Chips gptkb:Stacy's_Simply_Naked_Pita_Chips gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's_Kettle_Cooked gptkb:Doritos_Cool_Ranch gptkb:Doritos_Nacho_Cheese gptkb:Cheetos_Crunchy gptkb:Cheetos_Puffs gptkb:Cheetos_White_Cheddar gptkb:Fritos gptkb:Lay's gptkb:Sun_Chips gptkb:Tostitos Munchies
gptkbp:has_product_line	gptkb:Cracker_Jack_Butter_Toffee gptkb:Cracker_Jack_Original gptkb:Fritos_Chili_Cheese gptkb:Fritos_Original gptkb:Lay's_Baked gptkb:Ruffles_Original gptkb:Smartfood gptkb:Smartfood_White_Cheddar gptkb:Sun_Chips_Harvest_Cheddar gptkb:Sun_Chips_Original gptkb:Tostitos_Scoops gptkb:Cracker_Jack gptkb:Doritos_Locos_Tacos gptkb:Tostitos_Chunky_Salsa gptkb:Lay's_Stax gptkb:Munchies_Snack_Mix gptkb:Stacy's_Pita_Chips gptkb:Stacy's_Simply_Naked_Pita_Chips gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's_Kettle_Cooked gptkb:Ruffles_Cheddar_&_Sour_Cream gptkb:Cheetos_Crunchy gptkb:Cheetos_Puffs gptkb:Fritos gptkb:Lay's gptkb:Sun_Chips gptkb:Tostitos Munchies
gptkbp:headquartered_in	gptkb:Plano,_Texas
gptkbp:headquarters	gptkb:Plano,_Texas
gptkbp:history	Expansion into international markets Introduction of new product lines Development of marketing strategies Innovations in snack production Merger of Frito Company and H. W. Lay & Company
https://www.w3.org/2000/01/rdf-schema#label	Frito-Lay
gptkbp:innovation	New flavors Packaging improvements Healthier snack options
gptkbp:is_known_for	gptkb:Lay's_Potato_Chips gptkb:Cheetos gptkb:Doritos gptkb:Tostitos
gptkbp:market	gptkb:North_America International
gptkbp:market_share	40% of U. S. snack market
gptkbp:owned_by	gptkb:Pepsi_Co
gptkbp:parent_company	gptkb:Pepsi_Co
gptkbp:part_of	gptkb:Pepsi_Co
gptkbp:partnership	gptkb:football gptkb:NCAA
gptkbp:partnerships	gptkb:football gptkb:NHL gptkb:Major_League_Baseball
gptkbp:produces	gptkb:Tortilla_Chips gptkb:wheat Dips pretzels Snack Foods snack foods cheese puffs dips Corn Chips Snack Mixes Puffed Snacks corn chips crisps
gptkbp:products	gptkb:Tortilla_Chips Snack foods Dips Snack Foods Potato chips Corn Chips Snack Mixes Corn chips
gptkbp:revenue	over $15 billion $15 billion
gptkbp:slogan	' The Fun Starts Here'
gptkbp:social_responsibility	Community programs Food donations Nutrition education
gptkbp:sustainability	Water Conservation Sustainable Agriculture Zero Waste to Landfill
gptkbp:sustainability_initiatives	Water conservation Sustainable sourcing Zero Waste to Landfill
gptkbp:year_established	gptkb:1961
gptkbp:bfsParent	gptkb:Super_Bowl_2022 gptkb:1999_Super_Bowl gptkb:Super_Bowl_LV gptkb:Planters gptkb:Pepsi_Co gptkb:The_1990_American_Music_Awards gptkb:Dallas,_Texas gptkb:Super_Bowl_LIV gptkb:Super_Bowl_XXVI gptkb:1994_FIFA_World_Cup gptkb:Super_Bowl_LVI gptkb:Super_Bowl_LV_Halftime_Show gptkb:Dude_Perfect gptkb:Cheetos gptkb:Super_Bowl_XXXVIII_halftime_show gptkb:Flamin'_Hot_Cheetos
gptkbp:bfsLayer	4