Statements (218)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:acquired_by |
Pepsi Co in 1965
|
| gptkbp:acquisition |
gptkb:Frito-Lay
|
| gptkbp:advertising |
gptkb:Lay's_Flavor_Swap
gptkb:BBDO gptkb:television gptkb:print digital Betcha Can't Eat Just One Do Us a Flavor Do Us A Flavor |
| gptkbp:availability |
international markets
|
| gptkbp:available_in |
gptkb:various_countries
multiple countries |
| gptkbp:brand_ambassadors |
Celebrity endorsements
Influencer partnerships |
| gptkbp:brand_recognition |
Iconic logo
High brand awareness Familiar packaging |
| gptkbp:calories |
varies by flavor
|
| gptkbp:collaborates_with |
celebrities for promotions
|
| gptkbp:community_engagement |
local events
environmental programs charity initiatives support for food banks sponsorship of local teams |
| gptkbp:competes_with |
gptkb:Pringles
|
| gptkbp:competitors |
gptkb:Pringles
gptkb:cape gptkb:Kettle_Brand gptkb:Ruffles |
| gptkbp:conducts |
gptkb:market_research
|
| gptkbp:country_of_origin |
gptkb:United_States
|
| gptkbp:cultural_impact |
featured in movies
featured in TV shows featured in commercials used in recipes associated with sports events popular in movies influenced snack food industry popular snack food influenced snack trends associated with parties snack of choice at parties associated with gatherings |
| gptkbp:customer_feedback |
Surveys
Taste tests Flavor contests |
| gptkbp:distribution |
gptkb:online_retailers
convenience stores supermarkets |
| gptkbp:engages_in |
gptkb:advertising_campaigns
|
| gptkbp:events |
gptkb:Lay's_Flavor_Icons
gptkb:Lay's_Flavor_Swap gptkb:Lay's_Taste_Test gptkb:Lay's_Flavor_Challenge |
| gptkbp:fat_content |
varies by flavor
|
| gptkbp:flavor |
gptkb:Sweet_Southern_Heat_BBQ
gptkb:cooking gptkb:Dill_Pickle Classic Limon Sour Cream & Onion Cheddar & Sour Cream Flamin' Hot Salt & Vinegar Kettle Cooked Wavy Original |
| gptkbp:founded |
gptkb:1932
|
| gptkbp:founded_in |
gptkb:1932
|
| gptkbp:founder |
gptkb:Herman_Lay
|
| gptkbp:has |
gptkb:brand
sustainability initiatives loyal customer base variety of textures online presence brand loyalty programs partnerships with retailers global presence various packaging sizes strong brand recognition limited edition flavors regional flavors various product lines various promotional events partnerships with farmers international variants various advertising channels collaborative flavors with other brands various flavor competitions |
| gptkbp:headquarters |
gptkb:Plano,_Texas
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lay's
|
| gptkbp:innovation |
seasonal flavors
limited edition flavors Limited Edition Flavors new flavors introduced regularly Regional Flavors |
| gptkbp:introduced_in |
gptkb:1932
|
| gptkbp:is_associated_with |
snack culture
|
| gptkbp:is_available_in |
gptkb:vending_machines
convenience stores grocery stores |
| gptkbp:is_featured_in |
social media campaigns
food festivals television commercials |
| gptkbp:is_involved_in |
community outreach programs
sponsorship deals sustainability practices food innovation |
| gptkbp:is_known_for |
innovative marketing strategies
crunchy texture classic flavors iconic packaging design customer engagement campaigns crispiness |
| gptkbp:is_part_of |
snack food industry
|
| gptkbp:is_popular_in |
gptkb:Europe
gptkb:Asia gptkb:North_America |
| gptkbp:market |
global
|
| gptkbp:market_launch |
gptkb:Lay's_Stax
gptkb:Lay's_Kettle_Cooked |
| gptkbp:market_position |
Online Retailers
Convenience Stores Grocery Stores |
| gptkbp:marketed_as |
gptkb:Europe
gptkb:Asia gptkb:Latin_America gptkb:North_America |
| gptkbp:nutritional_value |
high in fat
contains artificial flavors contains preservatives varies by flavor contains carbohydrates contains protein high in sodium contains fat contains sodium |
| gptkbp:offers |
various flavors
seasonal flavors baked chips kettle cooked chips |
| gptkbp:origin |
gptkb:United_States
|
| gptkbp:owned_by |
gptkb:Pepsi_Co
|
| gptkbp:packaging |
gptkb:handbags
various sizes |
| gptkbp:parent_company |
gptkb:Pepsi_Co
gptkb:Frito-Lay |
| gptkbp:part_of |
gptkb:Frito-Lay_North_America
gptkb:Frito-Lay snack food category |
| gptkbp:partnership |
gptkb:football
gptkb:NBA gptkb:NCAA gptkb:Major_League_Baseball gptkb:NASCAR various celebrities |
| gptkbp:partnerships |
gptkb:football
gptkb:NCAA community programs local farmers food banks |
| gptkbp:produced_by |
gptkb:Pepsi_Co
|
| gptkbp:produces |
gptkb:Tortilla_Chips
|
| gptkbp:product_line |
gptkb:Lay's_Flavor_Icons
gptkb:Lay's_Oven_Baked gptkb:Lay's_Poppables gptkb:Lay's_Wavy gptkb:Lay's_Stax gptkb:Lay's_Lightly_Salted gptkb:Lay's_Kettle_Cooked |
| gptkbp:product_type |
gptkb:Tortilla_Chips
|
| gptkbp:promotions |
gptkb:Lay's_Do_Us_A_Flavor
contests seasonal flavors giveaways limited edition flavors |
| gptkbp:sales |
gptkb:significant
|
| gptkbp:sells |
snack foods
|
| gptkbp:slogan |
Betcha Can't Eat Just One
Lay's: Betcha Can't Eat Just One Betcha can't eat just one. Betcha can't eat just one |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:You_Tube gptkb:Facebook |
| gptkbp:sodium_content |
varies by flavor
|
| gptkbp:sponsors |
gptkb:sports_events
|
| gptkbp:sponsorship |
Sports Events
Music Festivals various sports events |
| gptkbp:sustainability_efforts |
Support local farmers
Increase recycling efforts Reduce packaging waste |
| gptkbp:sustainability_initiatives |
Sustainable Farming
reducing greenhouse gas emissions recyclable packaging reducing water usage sourcing potatoes responsibly Sustainable sourcing of potatoes sourcing potatoes sustainably |
| gptkbp:target_audience |
families
young adults snack consumers party hosts |
| gptkbp:target_market |
families
young adults snack lovers snack consumers |
| gptkbp:type_of |
gptkb:Tortilla_Chips
|
| gptkbp:uses |
recyclable packaging
potatoes as primary ingredient |
| gptkbp:bfsParent |
gptkb:Pepsi_Co
gptkb:Pepsi gptkb:Charli_D'_Amelio gptkb:Cheetos |
| gptkbp:bfsLayer |
4
|