Frito-Lay North America

GPTKB entity

Statements (56)
Predicate Object
gptkbp:instance_of gptkb:Company
gptkbp:acquisition gptkb:Stacy's_Pita_Chips
gptkb:Sun_Chips
Munchies
gptkbp:advertising Super Bowl commercials
gptkbp:benefits gptkb:healthcare_organization
Retirement plans
Paid time off
gptkbp:brand gptkb:Ruffles
gptkb:Cheetos
gptkb:Doritos
gptkb:Lay's
gptkb:Tostitos
gptkbp:community_involvement gptkb:Youth_programs
Health initiatives
Snack donation programs
gptkbp:competitors gptkb:Mondelez_International
gptkb:Kraft_Heinz
gptkb:General_Mills
gptkb:Campbell_Soup_Company
gptkbp:distribution Convenience stores
Online retailers
Retail stores
gptkbp:employees Approximately 50,000
gptkbp:financial_performance gptkb:Annual_reports
Publicly traded
gptkbp:founded gptkb:1961
gptkbp:global_presence International markets
Export operations
gptkbp:headquarters gptkb:Plano,_Texas
https://www.w3.org/2000/01/rdf-schema#label Frito-Lay North America
gptkbp:innovation New flavors
Packaging improvements
Healthier snack options
gptkbp:market gptkb:North_America
gptkbp:marketing_strategy Social media campaigns
Targeted advertising
Influencer partnerships
gptkbp:parent_company gptkb:Pepsi_Co
gptkbp:partnerships Community organizations
Food banks
gptkbp:products Snack foods
gptkbp:revenue $15 billion (2020)
gptkbp:social_responsibility gptkb:Community_engagement
Environmental stewardship
Ethical sourcing
gptkbp:sustainability_initiatives Water Conservation
Sustainable Agriculture
Zero Waste to Landfill
gptkbp:training Leadership development
Diversity training
Safety training
gptkbp:bfsParent gptkb:Pepsi_Co_Foods_North_America
gptkb:Doritos
gptkb:Lay's
gptkbp:bfsLayer 4