Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:coauthor |
gptkb:Philip_Kotler
|
| gptkbp:education |
gptkb:Carnegie_Mellon_University
gptkb:Duke_University |
| gptkbp:employer |
gptkb:Tuck_School_of_Business
|
| gptkbp:field |
marketing
brand management |
| gptkbp:hasWebsite |
https://faculty.tuck.dartmouth.edu/kevin-keller/
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kevin R. Keller
|
| gptkbp:knownFor |
brand equity research
|
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
gptkb:Strategic_Brand_Management
|
| gptkbp:occupation |
author
marketing scholar |
| gptkbp:position |
E.B. Osborn Professor of Marketing
|
| gptkbp:bfsParent |
gptkb:Certified_Financial_Planner_Board_of_Standards
|
| gptkbp:bfsLayer |
7
|