Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Scholar
|
| gptkbp:affiliation |
gptkb:Tuck_School_of_Business
|
| gptkbp:awards |
gptkb:American_Marketing_Association's_Lifetime_Achievement_Award
|
| gptkbp:birthDate |
1948-05-01
|
| gptkbp:contribution |
Pioneered brand resonance model
Developed_the_Customer-Based_Brand_Equity_model |
| gptkbp:education |
gptkb:University_of_California,_Berkeley
gptkb:University_of_Michigan |
| gptkbp:field |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kevin Lane Keller
|
| gptkbp:influences |
gptkb:David_Aaker
gptkb:Philip_Kotler |
| gptkbp:knownFor |
Strategic Brand Management
Brand_Management |
| gptkbp:nationality |
American
|
| gptkbp:notableWorks |
Strategic Brand Management
|
| gptkbp:publishedBy |
Building Customer-Based Brand Equity
The Brand Report Card Branding_and_Brand_Equity Branding_and_Brand_Management The_Importance_of_Brand_Equity |
| gptkbp:researchFocus |
Consumer Behavior
Brand Loyalty Brand_Equity |
| gptkbp:title |
Professor
|