Statements (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Expert
|
| gptkbp:affiliation |
gptkb:University_of_California,_Berkeley
|
| gptkbp:almaMater |
gptkb:Harvard_University
gptkb:Stanford_University |
| gptkbp:author |
Managing Brand Equity
Building_Strong_Brands |
| gptkbp:awards |
gptkb:American_Marketing_Association's_Marketing_Hall_of_Fame
|
| gptkbp:birthDate |
1938-11-01
|
| gptkbp:children |
2
|
| gptkbp:contribution |
Strategic Brand Management
Brand Loyalty Brand_Portfolio_Strategy Brand_Positioning |
| gptkbp:field |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
David Aaker
|
| gptkbp:influenced |
Brand_Management
|
| gptkbp:influencedBy |
gptkb:Philip_Kotler
|
| gptkbp:involved |
Market Research
Strategic Planning Marketing Strategy Corporate Branding Consumer Insights Brand Advocacy Brand Experience Brand Metrics Brand_Development Brand_Communication Brand_Innovation |
| gptkbp:knownFor |
Brand Equity Model
Brand_Identity_System |
| gptkbp:nationality |
American
|
| gptkbp:notableAlumni |
Brand Identity
Brand Loyalty Measurement Brand_Equity_Measurement Brand_Value_Proposition Brand_as_Asset |
| gptkbp:occupation |
Professor
|
| gptkbp:publishes |
gptkb:Aaker_on_Branding
Brand Leadership Strategic Market Management Creating Signature Stories |
| gptkbp:researchInterest |
Brand Strategy
Consumer Behavior Brand_Architecture Brand_Equity Marketing_Management |
| gptkbp:residence |
gptkb:California
|
| gptkbp:spouse |
gptkb:Susan_Aaker
|
| gptkbp:website |
http://www.davidaaker.com
|