Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:awards |
Clio Awards
|
| gptkbp:born |
June 23, 1911
|
| gptkbp:children |
2
|
| gptkbp:died |
July 21, 1999
|
| gptkbp:education |
gptkb:University_of_Oxford
|
| gptkbp:founded |
gptkb:Ogilvy_Group
gptkb:Ogilvy_&_Mather |
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
John David Ogilvy
|
| gptkbp:influenced |
Public relations
Consumer behavior Content marketing Social media marketing Strategic planning Brand management Brand loyalty Advertising agencies Creative direction Customer engagement Marketing strategies Advertising effectiveness Market analysis Campaign effectiveness Direct marketing Modern advertising practices Advertising trends Advertising ethics Advertising psychology Creative advertising Advertising education Advertising innovation Advertising research Media planning Sales promotion Advertising metrics Digital_marketing |
| gptkbp:influencedBy |
gptkb:David_Ogilvy
|
| gptkbp:knownFor |
Advertising campaigns
Market segmentation Consumer research Direct response advertising Branding strategies Copywriting techniques Positioning theory |
| gptkbp:nationality |
British
|
| gptkbp:spouse |
gptkb:Hannah_Ogilvy
|
| gptkbp:worksAt |
gptkb:Gallup_Organization
|
| gptkbp:worksWith |
gptkb:Shell_Oil_Company
gptkb:British_Airways gptkb:Ford_Motor_Company gptkb:American_Express Nissan |
| gptkbp:wrote |
gptkb:Ogilvy_on_Advertising
Confessions of an Advertising Man |