Influence: The Psychology of Persuasion

GPTKB entity

Statements (27)
Predicate Object
gptkbp:instanceOf gptkb:book
gptkbp:author gptkb:Robert_B._Cialdini
gptkbp:awarded New York Times bestseller
gptkbp:countryOfOrigin gptkb:United_States
gptkbp:followedBy Pre-Suasion
gptkbp:genre psychology
https://www.w3.org/2000/01/rdf-schema#label Influence: The Psychology of Persuasion
gptkbp:influenced behavioral economics
marketing
sales
gptkbp:ISBN 978-0-06-124189-5
gptkbp:language English
gptkbp:notableIdea six principles of influence
gptkbp:pages 336
gptkbp:principle authority
reciprocity
scarcity
liking
commitment and consistency
social proof
gptkbp:publicationYear 1984
gptkbp:publisher gptkb:HarperCollins
gptkbp:subject social psychology
persuasion
gptkbp:bfsParent gptkb:Robert_Cialdini
gptkb:Psicología_de_la_Persuasión
gptkbp:bfsLayer 7