IBM "Solutions for a Small Planet" campaign

GPTKB entity

Statements (22)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:agent gptkb:Ogilvy_&_Mather
gptkbp:award gptkb:Effie_Award
gptkbp:firstReleased 1995
gptkbp:goal modernize IBM's image
reposition IBM as a solutions provider
https://www.w3.org/2000/01/rdf-schema#label IBM "Solutions for a Small Planet" campaign
gptkbp:influencedBy globalization trends
gptkbp:language English
multiple languages
gptkbp:launched gptkb:IBM
gptkbp:mediaType gptkb:print
gptkb:television
digital media
outdoor advertising
gptkbp:notableFor global branding
emphasizing interconnectedness
gptkbp:predecessor gptkb:IBM_"Peace,_Love,_and_Linux"_campaign
gptkbp:slogan gptkb:Solutions_for_a_Small_Planet
gptkbp:targetAudience business customers
gptkbp:bfsParent gptkb:Steve_Hayden
gptkbp:bfsLayer 6