IBM "Solutions for a Small Planet" campaign
GPTKB entity
Statements (22)
Predicate | Object |
---|---|
gptkbp:instanceOf |
Advertising
|
gptkbp:agent |
gptkb:Ogilvy_&_Mather
|
gptkbp:award |
gptkb:Effie_Award
|
gptkbp:firstReleased |
1995
|
gptkbp:goal |
modernize IBM's image
reposition IBM as a solutions provider |
https://www.w3.org/2000/01/rdf-schema#label |
IBM "Solutions for a Small Planet" campaign
|
gptkbp:influencedBy |
globalization trends
|
gptkbp:language |
English
multiple languages |
gptkbp:launched |
gptkb:IBM
|
gptkbp:mediaType |
gptkb:print
gptkb:television digital media outdoor advertising |
gptkbp:notableFor |
global branding
emphasizing interconnectedness |
gptkbp:predecessor |
gptkb:IBM_"Peace,_Love,_and_Linux"_campaign
|
gptkbp:slogan |
gptkb:Solutions_for_a_Small_Planet
|
gptkbp:targetAudience |
business customers
|
gptkbp:bfsParent |
gptkb:Steve_Hayden
|
gptkbp:bfsLayer |
6
|