IBM "Solutions for a Small Planet" campaign
GPTKB entity
Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising
|
| gptkbp:agent |
gptkb:Ogilvy_&_Mather
|
| gptkbp:award |
gptkb:Effie_Award
|
| gptkbp:firstReleased |
1995
|
| gptkbp:goal |
modernize IBM's image
reposition IBM as a solutions provider |
| gptkbp:influencedBy |
globalization trends
|
| gptkbp:language |
English
multiple languages |
| gptkbp:launched |
gptkb:IBM
|
| gptkbp:mediaType |
gptkb:digital_media
gptkb:print gptkb:television outdoor advertising |
| gptkbp:notableFor |
global branding
emphasizing interconnectedness |
| gptkbp:predecessor |
gptkb:IBM_"Peace,_Love,_and_Linux"_campaign
|
| gptkbp:slogan |
gptkb:Solutions_for_a_Small_Planet
|
| gptkbp:targetAudience |
business customers
|
| gptkbp:bfsParent |
gptkb:Steve_Hayden
|
| gptkbp:bfsLayer |
7
|
| http://www.w3.org/2000/01/rdf-schema#label |
IBM "Solutions for a Small Planet" campaign
|