Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:event
|
| gptkbp:audience |
high
|
| gptkbp:collaboration |
with publishers
|
| gptkbp:community_involvement |
among advertisers
|
| gptkbp:content_type |
gptkb:original_programming
gptkb:advertising_campaigns interactive experiences |
| gptkbp:emphasizes |
video advertising
|
| gptkbp:evaluates |
advertising effectiveness
|
| gptkbp:events |
offered during pandemic
|
| gptkbp:exhibition |
for digital media
|
| gptkbp:feedback |
from attendees
|
| gptkbp:first_held |
gptkb:2012
|
| gptkbp:focus |
digital advertising
|
| gptkbp:format |
presentations
|
| gptkbp:frequency |
annual
|
| gptkbp:future_prospects |
emerging technologies
|
| gptkbp:goal |
showcase digital content
|
| gptkbp:historical_significance |
in advertising industry
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB New Fronts
|
| gptkbp:impact |
digital media landscape
|
| gptkbp:influence |
on advertising strategies
|
| gptkbp:location |
gptkb:New_York_City
|
| gptkbp:media_coverage |
extensive
|
| gptkbp:network |
yes
|
| gptkbp:notable_feature |
live-streaming events
|
| gptkbp:notable_speakers |
industry leaders
|
| gptkbp:organizer |
gptkb:Interactive_Advertising_Bureau
|
| gptkbp:participants |
advertisers
media companies |
| gptkbp:partnerships |
technology companies
|
| gptkbp:related_to |
Upfronts
|
| gptkbp:sponsors |
various brands
|
| gptkbp:success_measurement |
ROI
|
| gptkbp:target_audience |
advertisers and marketers
|
| gptkbp:themes |
gptkb:virtual_reality
gptkb:advertising consumer behavior diversity and inclusion sustainability augmented reality consumer trust data privacy user experience advertising effectiveness creative storytelling mobile advertising content personalization influencer marketing social media integration content monetization brand storytelling customer journey mapping advertising technology e-commerce integration cross-platform advertising brand safety platform evolution AI in advertising video consumption trends measurement and analytics |
| gptkbp:trends |
digital marketing trends
|
| gptkbp:bfsParent |
gptkb:Aikido
|
| gptkbp:bfsLayer |
4
|