Guides Concerning the Use of Endorsements and Testimonials in Advertising
URI: https://gptkb.org/entity/Guides_Concerning_the_Use_of_Endorsements_and_Testimonials_in_Advertising
GPTKB entity
Statements (26)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:legislation
|
| gptkbp:abbreviation |
gptkb:FTC_Endorsement_Guides
|
| gptkbp:appliesTo |
gptkb:media
influencers online reviews advertisers sponsors endorsees traditional media |
| gptkbp:countryOfOperation |
gptkb:United_States
|
| gptkbp:enforcedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:firstIssueDate |
1980
|
| https://www.w3.org/2000/01/rdf-schema#label |
Guides Concerning the Use of Endorsements and Testimonials in Advertising
|
| gptkbp:issuedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:latestReleaseVersion |
2023
|
| gptkbp:legalStatus |
guidance
|
| gptkbp:officialWebsite |
https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
|
| gptkbp:purpose |
prevent deceptive advertising
|
| gptkbp:requires |
disclosure of material connections
truthful endorsements substantiation of claims |
| gptkbp:subject |
advertising
endorsements testimonials |
| gptkbp:bfsParent |
gptkb:Endorsement_Guides
|
| gptkbp:bfsLayer |
5
|