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Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:legislation
|
| gptkbp:appliesTo |
influencers
advertisers endorsers social media marketing testimonials |
| gptkbp:basisFor |
FTC enforcement actions
|
| gptkbp:codifiedIn |
gptkb:16_CFR_Part_255
|
| gptkbp:compatibleWith |
gptkb:law
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:enforcedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:firstIssueDate |
1980
|
| https://www.w3.org/2000/01/rdf-schema#label |
Endorsement Guides
|
| gptkbp:issuedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:legalStatus |
guidance
|
| gptkbp:officialName |
gptkb:Guides_Concerning_the_Use_of_Endorsements_and_Testimonials_in_Advertising
|
| gptkbp:purpose |
regulate advertising endorsements and testimonials
|
| gptkbp:relatedTo |
influencer marketing
social media disclosure truth-in-advertising laws |
| gptkbp:requires |
disclosure of material connections
endorsements must reflect honest opinions truthful endorsements |
| gptkbp:updated |
2009
2023 |
| gptkbp:bfsParent |
gptkb:Federal_Trade_Commission
|
| gptkbp:bfsLayer |
4
|