Statements (95)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:legislation
|
| gptkbp:appliesTo |
gptkb:DVD
gptkb:digital_marketing celebrities digital media gifts podcasts public relations websites advertisements influencers contests online reviews product reviews press releases television advertising compensation employees advertisers bloggers endorsers testimonials celebrity endorsements event sponsorships social media posts affiliate marketing brand ambassadors free products native advertising sponsored content giveaways sponsorships radio advertising traditional media print advertising affiliates brand partnerships product placements barter endorsements beta test endorsements brand mentions charity endorsements compensated endorsements customer testimonials discounted endorsements early access endorsements educational endorsements employee testimonials endorsement deals exclusive endorsements expert endorsements free trial endorsements gifted endorsements government endorsements limited-time endorsements long-term endorsements macro-influencer endorsements medical endorsements mega-influencer endorsements micro-influencer endorsements nano-influencer endorsements non-compensated endorsements nonprofit endorsements one-time endorsements organizational endorsements paid endorsements product mentions recurring endorsements referral programs scientific endorsements service mentions short-term endorsements sponsored reviews testimonials in advertising third-party endorsements unpaid endorsements |
| gptkbp:country |
gptkb:United_States
|
| gptkbp:enforcedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:firstIssueDate |
1980
|
| https://www.w3.org/2000/01/rdf-schema#label |
FTC Endorsement Guides
|
| gptkbp:issuedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:latestReleaseVersion |
2023
|
| gptkbp:legalStatus |
guidance
|
| gptkbp:purpose |
regulate endorsements and testimonials in advertising
|
| gptkbp:relatedTo |
influencer marketing
social media marketing truth-in-advertising laws |
| gptkbp:requires |
disclosure of material connections
endorsements must reflect honest opinions clear and conspicuous disclosure endorsements must not be misleading typicality of results must be disclosed |
| gptkbp:bfsParent |
gptkb:16_CFR_Part_255
gptkb:Guides_Concerning_the_Use_of_Endorsements_and_Testimonials_in_Advertising |
| gptkbp:bfsLayer |
6
|