|
gptkbp:instanceOf
|
online advertising platform
|
|
gptkbp:alsoKnownAs
|
gptkb:AdX
|
|
gptkbp:competitor
|
gptkb:Rubicon_Project
gptkb:PubMatic
gptkb:OpenX
gptkb:AppNexus
|
|
gptkbp:enables
|
real-time bidding
|
|
gptkbp:formerName
|
gptkb:DoubleClick_Ad_Exchange
|
|
gptkbp:headquartersLocation
|
gptkb:Mountain_View,_California
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Google Ad Exchange
|
|
gptkbp:integratesWith
|
gptkb:Google_Ad_Manager
third-party DSPs
|
|
gptkbp:launched
|
2009
|
|
gptkbp:monetization
|
gptkb:DVD
mobile apps
websites
|
|
gptkbp:offers
|
programmatic advertising
open auction
private marketplace deals
preferred deals
|
|
gptkbp:ownedBy
|
gptkb:Google
|
|
gptkbp:parentCompany
|
gptkb:Alphabet_Inc.
|
|
gptkbp:regulates
|
fraud detection
brand safety
ad quality
|
|
gptkbp:requires
|
Google account
|
|
gptkbp:serves
|
gptkb:publisher
advertisers
|
|
gptkbp:supports
|
mobile ads
video ads
display ads
header bidding
|
|
gptkbp:uses
|
gptkb:DoubleClick_technology
|
|
gptkbp:website
|
https://adexchange.google.com
|
|
gptkbp:bfsParent
|
gptkb:DoubleClick_Ad_Exchange
gptkb:DoubleClick_for_Publishers
|
|
gptkbp:bfsLayer
|
7
|