|
gptkbp:instanceOf
|
online advertising platform
|
|
gptkbp:acquiredBy
|
gptkb:Google
|
|
gptkbp:acquisitionYear
|
2008
|
|
gptkbp:alternativeName
|
gptkb:AdX
gptkb:Google_Ad_Exchange
|
|
gptkbp:developedBy
|
gptkb:DoubleClick
|
|
gptkbp:enables
|
programmatic advertising
real-time bidding
|
|
gptkbp:headquartersLocation
|
gptkb:Mountain_View,_California
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
DoubleClick Ad Exchange
|
|
gptkbp:industry
|
digital advertising
|
|
gptkbp:integratesWith
|
gptkb:Google_Ad_Manager
|
|
gptkbp:launchDate
|
2009
|
|
gptkbp:offers
|
ad buying for advertisers
inventory monetization for publishers
|
|
gptkbp:ownedBy
|
gptkb:Google
|
|
gptkbp:parentCompany
|
gptkb:Google
|
|
gptkbp:relatedTo
|
gptkb:Google_Ad_Manager
gptkb:Google_AdSense
gptkb:DoubleClick_for_Publishers
gptkb:DoubleClick_Bid_Manager
|
|
gptkbp:status
|
active
|
|
gptkbp:supports
|
display advertising
mobile advertising
video advertising
|
|
gptkbp:targetAudience
|
gptkb:publisher
advertisers
ad networks
demand-side platforms
|
|
gptkbp:type
|
ad exchange
|
|
gptkbp:website
|
https://www.doubleclickbygoogle.com/solutions/ad-exchange/
|
|
gptkbp:bfsParent
|
gptkb:Google_Ad_Manager
gptkb:DART_for_Publishers
|
|
gptkbp:bfsLayer
|
6
|