DoubleClick for Publishers

GPTKB entity

Statements (31)
Predicate Object
gptkbp:instanceOf ad server
gptkbp:acquiredBy gptkb:Google
gptkbp:acquisitionYear 2008
gptkbp:developedBy gptkb:DoubleClick
https://www.w3.org/2000/01/rdf-schema#label DoubleClick for Publishers
gptkbp:integratesWith gptkb:Google_AdSense
gptkb:Google_Ad_Exchange
third-party ad networks
gptkbp:offers yield optimization
real-time reporting
ad trafficking
inventory forecasting
programmatic selling
gptkbp:renamed gptkb:Google_Ad_Manager
2018
gptkbp:status discontinued
gptkbp:successor gptkb:Google_Ad_Manager
gptkbp:supports mobile ads
video ads
display ads
rich media ads
gptkbp:targetUser gptkb:publisher
media companies
website owners
gptkbp:usedFor inventory management
ad serving
online ad management
gptkbp:website https://admanager.google.com
gptkbp:bfsParent gptkb:Google_Ad_Manager
gptkb:DFP
gptkbp:bfsLayer 6