First Party Measurement

GPTKB entity

Statements (22)
Predicate Object
gptkbp:instanceOf Digital Marketing Concept
gptkbp:affects Regulations
Browser Privacy Changes
gptkbp:contrastsWith Third Party Measurement
gptkbp:enables User Consent
gptkbp:example gptkb:Google_Analytics
gptkb:Adobe_Analytics
Server-Side Tracking
gptkbp:focusesOn Data Collected Directly from Users
gptkbp:goal Comply with Privacy Laws
Improve Marketing Effectiveness
https://www.w3.org/2000/01/rdf-schema#label First Party Measurement
gptkbp:importantFor Attribution
Audience Insights
Campaign Performance
gptkbp:relatedTo Privacy
Web Analytics
First Party Data
gptkbp:usedBy Publishers
Advertisers
gptkbp:bfsParent gptkb:FPM
gptkbp:bfsLayer 6