Adobe Analytics

GPTKB entity

Statements (50)
Predicate Object
gptkbp:instanceOf web analytics software
gptkbp:category Analytics software
Business intelligence
Marketing technology
gptkbp:developer gptkb:Adobe_Inc.
gptkbp:firstReleased 2009
gptkbp:function reporting
customer segmentation
collects and analyzes web data
marketing attribution
provides real-time analytics
gptkbp:headquartersLocation gptkb:San_Jose,_California,_USA
https://www.w3.org/2000/01/rdf-schema#label Adobe Analytics
gptkbp:integration gptkb:Adobe_Audience_Manager
gptkb:Adobe_Campaign
gptkb:Adobe_Target
third-party data sources
gptkbp:language English
multiple languages
gptkbp:license proprietary
gptkbp:parentCompany gptkb:Adobe_Inc.
gptkbp:partOf gptkb:Adobe_Experience_Cloud
gptkbp:platform Cloud-based
gptkbp:previousName gptkb:Omniture_SiteCatalyst
gptkbp:supports gptkb:machine_learning
gptkb:data_visualization
A/B testing
API access
predictive analytics
video analytics
real-time data
data export
GDPR compliance
mobile analytics
user permissions
tag management
attribution modeling
custom dashboards
data privacy controls
data segmentation
customer journey analysis
e-commerce analytics
multi-channel analytics
gptkbp:type gptkb:cloud_service
gptkbp:usedBy analysts
enterprises
digital marketers
gptkbp:website https://www.adobe.com/analytics.html
gptkbp:bfsParent gptkb:Adobe
gptkbp:bfsLayer 5