Statements (23)
| Predicate | Object | 
|---|---|
| gptkbp:instanceOf | gptkb:Advertising | 
| gptkbp:activeYears | 2000s | 
| gptkbp:brand | gptkb:Pepsi | 
| gptkbp:features | gptkb:David_Beckham gptkb:Frank_Lampard gptkb:Lionel_Messi gptkb:Thierry_Henry gptkb:Fernando_Torres gptkb:Raúl_González gptkb:Roberto_Carlos gptkb:Ronaldinho famous footballers | 
| gptkbp:focus | association with football (soccer) | 
| gptkbp:goal | associate Pepsi with football culture promote Pepsi as a global brand | 
| gptkbp:launched | gptkb:Pepsi | 
| gptkbp:medium | gptkb:digital_media television commercials print advertisements | 
| gptkbp:notableFor | star-studded football ads | 
| gptkbp:bfsParent | gptkb:Subway_advertising_campaign | 
| gptkbp:bfsLayer | 7 | 
| https://www.w3.org/2000/01/rdf-schema#label | Famous Fans campaign |