|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:associated_with
|
gptkb:Dove_Real_Beauty
|
|
gptkbp:awards
|
gptkb:Cannes_Lions_Award
gptkb:Effie_Award
|
|
gptkbp:brand
|
gptkb:Dove
|
|
gptkbp:collaborated_with
|
gptkb:psychology
sociologists
|
|
gptkbp:created
|
Dove's brand identity
|
|
gptkbp:created_by
|
gptkb:Ogilvy_&_Mather
|
|
gptkbp:duration
|
ongoing
|
|
gptkbp:emphasizes
|
inner beauty
|
|
gptkbp:encouraged
|
open discussions about beauty
|
|
gptkbp:expansion
|
to international markets
|
|
gptkbp:featured_in
|
workshops
body positivity
real women
testimonials
documentary-style videos
|
|
gptkbp:focus
|
real beauty
|
|
gptkbp:goal
|
promote self-esteem
|
|
gptkbp:highlights
|
mental health issues related to beauty standards
real beauty messages
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Dove (2010) campaign
|
|
gptkbp:impact
|
social media engagement
increased brand loyalty
|
|
gptkbp:included
|
social experiments
|
|
gptkbp:increased
|
awareness of beauty issues
|
|
gptkbp:influenced
|
beauty industry standards
|
|
gptkbp:inspired
|
gptkb:Dove_Self-Esteem_Project
other brands' campaigns.
|
|
gptkbp:is_aimed_at
|
change perceptions of beauty
|
|
gptkbp:is_aligned_with
|
gptkb:social_movements
|
|
gptkbp:launched
|
gptkb:2010
|
|
gptkbp:led_to
|
Dove's market growth
|
|
gptkbp:media
|
gptkb:television
gptkb:print
online
|
|
gptkbp:message
|
embrace natural beauty
|
|
gptkbp:notable_feature
|
diverse models
|
|
gptkbp:part_of
|
gptkb:Dove_Campaign_for_Real_Beauty
|
|
gptkbp:partnership
|
non-profits
|
|
gptkbp:promoted
|
self-love
self-acceptance
diversity in beauty
|
|
gptkbp:responds_to
|
positive public reception
criticism for marketing tactics
|
|
gptkbp:supported
|
women's empowerment
|
|
gptkbp:target_audience
|
gptkb:women
|
|
gptkbp:utilized
|
user-generated content
celebrity endorsements
influencer marketing
|
|
gptkbp:bfsParent
|
gptkb:Tracey_Emin
|
|
gptkbp:bfsLayer
|
4
|