Doritos Crash the Super Bowl campaign
GPTKB entity
Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:airedOn |
National Football League
|
| gptkbp:award |
cash awards
Super Bowl ad slot |
| gptkbp:brand |
gptkb:Doritos
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:endDate |
2016
|
| gptkbp:format |
gptkb:conference
|
| https://www.w3.org/2000/01/rdf-schema#label |
Doritos Crash the Super Bowl campaign
|
| gptkbp:impact |
viral marketing success
increased brand engagement |
| gptkbp:mediaType |
gptkb:television
|
| gptkbp:notableWinner |
"Time Machine" (2014)
"Free Doritos" (2009) "Sling Baby" (2012) |
| gptkbp:organizer |
gptkb:Frito-Lay
|
| gptkbp:participants |
consumers
|
| gptkbp:purpose |
crowdsourced Super Bowl commercials
|
| gptkbp:startYear |
2006
|
| gptkbp:website |
https://www.doritos.com/crashthesuperbowl
|
| gptkbp:bfsParent |
gptkb:Goodby_Silverstein_&_Partners
|
| gptkbp:bfsLayer |
4
|