Properties (47)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:awards |
Clio Awards
|
| gptkbp:birthPlace |
West_Horsley,_Surrey,_England
|
| gptkbp:born |
June 23, 1911
|
| gptkbp:children |
2
|
| gptkbp:died |
July 21, 1999
|
| gptkbp:education |
gptkb:Christ's_College,_Cambridge
|
| https://www.w3.org/2000/01/rdf-schema#label |
David George Ogilvy
|
| gptkbp:influence |
Promoted the use of research and testing in advertising.
Advocated for the importance of brand image. Pioneered the use of celebrity endorsements. Encouraged the use of emotional appeal in advertising. Influenced the development of the 'big idea' in advertising. |
| gptkbp:influenced |
Advertising industry
|
| gptkbp:influencedBy |
gptkb:Claude_Hopkins
|
| gptkbp:knownFor |
Branding strategies
Founding_Ogilvy_&_Mather |
| gptkbp:legacy |
Influenced generations of advertisers.
Established principles of direct response advertising. Advocated for the use of storytelling in advertising. Promoted the importance of research in advertising. Pioneer_of_modern_advertising. |
| gptkbp:nationality |
British
|
| gptkbp:notableFeature |
gptkb:Ford
gptkb:American_Express gptkb:Shell gptkb:Guinness gptkb:Hathaway_Shirts |
| gptkbp:notableWork |
gptkb:Ogilvy_on_Advertising
Confessions of an Advertising Man |
| gptkbp:occupation |
Copywriter
|
| gptkbp:philosophy |
The consumer isn't a moron, she's your wife.
What really decides consumers to buy or not to buy is the content of your advertising. If it doesn't sell, it isn't creative. The best ideas come as jokes. You can't bore people into buying your product. |
| gptkbp:posthumousRecognition |
Received_the_American_Advertising_Federation's_Hall_of_Fame_award.
Inducted_into_the_Advertising_Hall_of_Fame. Honored_with_a_statue_in_the_Advertising_Walk_of_Fame. |
| gptkbp:postRetirementCareer |
Served as a consultant after retirement.
Worked as a door-to-door salesman. Became_chairman_of_Ogilvy_&_Mather. Worked_in_the_U.S._for_the_advertising_agency_Mather_&_Crowther. Worked_in_the_advertising_department_of_a_British_grocery_company. |
| gptkbp:residence |
gptkb:New_York_City
|
| gptkbp:spouse |
gptkb:Holly_Ogilvy
|
| gptkbp:worksAt |
gptkb:Ogilvy_&_Mather
|