Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Book
|
| gptkbp:author |
gptkb:David_Aaker
|
| gptkbp:availableFormats |
E-book
Hardcover Paperback |
| gptkbp:citedBy |
Business Schools
Marketing Professionals Brand_Consultants |
| gptkbp:contains |
Case Studies
Theoretical Frameworks Branding Models Practical Guidelines |
| gptkbp:discusses |
Brand Extension
Brand Differentiation Brand Experience Brand Revitalization Brand_Architecture Brand_Communication Brand_Crisis_Management Brand_Equity_Measurement Brand_Strategy_Development Brand_Value_Proposition |
| gptkbp:drawings |
No
|
| gptkbp:firstClaim |
Yes
|
| gptkbp:focus |
Brand_Equity
|
| https://www.w3.org/2000/01/rdf-schema#label |
Aaker on Branding
|
| gptkbp:impact |
Brand_Management
|
| gptkbp:influenced |
Consumer Research
Marketing Theory Branding Literature |
| gptkbp:influencedBy |
gptkb:Kevin_Lane_Keller
gptkb:Philip_Kotler |
| gptkbp:influences |
Marketing Strategy
|
| gptkbp:ISBN |
978-0029001010
|
| gptkbp:language |
English
|
| gptkbp:majorCities |
Branding
|
| gptkbp:pageCount |
256
|
| gptkbp:publisher |
Free Press
|
| gptkbp:relatedPatent |
Managing Brand Equity
Brand Leadership Brand_Portfolio_Strategy Building_Strong_Brands |
| gptkbp:relatedTo |
Brand Identity
Consumer Behavior Brand Loyalty Brand_Positioning |
| gptkbp:releaseYear |
1991
|
| gptkbp:renovated |
No
|
| gptkbp:reviews |
Positive
|
| gptkbp:targetAudience |
Entrepreneurs
Brand Managers Business Executives Marketing Students |