Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Facebook advertising product
|
| gptkbp:adPlacement |
gptkb:Instagram_Feed
gptkb:Audience_Network gptkb:Facebook_News_Feed gptkb:Instagram_Stories gptkb:Facebook_Stories Messenger |
| gptkbp:callToAction |
Learn More
Shop Now |
| gptkbp:developedBy |
gptkb:Meta_Platforms
|
| gptkbp:feature |
performance tracking
A/B testing customizable templates personalized product recommendations dynamic creative optimization cover image or video deep linking to product pages immersive ad experience instant experience integration instant loading experience integration with Facebook Shops integration with Instagram Shops mobile-optimized design multi-product display product grid below creative seamless shopping experience |
| gptkbp:firstReleased |
2017
|
| gptkbp:format |
carousel
mobile-first |
| https://www.w3.org/2000/01/rdf-schema#label |
Collections Ads
|
| gptkbp:integration |
gptkb:Facebook_Pixel
dynamic ads product catalog |
| gptkbp:objective |
increase sales
drive product discovery drive traffic to website increase conversions showcase multiple products showcase product catalog |
| gptkbp:platform |
gptkb:Facebook
gptkb:Instagram |
| gptkbp:supports |
image creative
product feed video creative |
| gptkbp:targetAudience |
mobile users
|
| gptkbp:usedBy |
retailers
e-commerce brands advertisers on Facebook advertisers on Instagram |
| gptkbp:bfsParent |
gptkb:Pinterest_Ads
|
| gptkbp:bfsLayer |
7
|