Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising format
|
| gptkbp:createdBy |
advertisers
|
| gptkbp:enables |
mobile shopping
|
| gptkbp:feature |
product catalog
cover image or video instant experience |
| gptkbp:format |
gptkb:DVD
gptkb:illustrator carousel |
| https://www.w3.org/2000/01/rdf-schema#label |
Collection Ads
|
| gptkbp:launched |
gptkb:Meta_Platforms
|
| gptkbp:objective |
increase engagement
drive sales showcase products |
| gptkbp:platform |
gptkb:Instagram_Feed
gptkb:Audience_Network gptkb:Facebook_News_Feed gptkb:Instagram_Stories gptkb:Facebook_Stories |
| gptkbp:relatedTo |
gptkb:Carousel_Ads
gptkb:Dynamic_Ads Instant Experience Ads |
| gptkbp:requires |
product catalog
|
| gptkbp:supports |
A/B testing
conversion tracking custom audiences pixel tracking retargeting deep linking call to action mobile-first design creative optimization add to cart button dynamic product ads full-screen experience image cover learn more button multi-product display product feed seamless shopping shop now button video cover |
| gptkbp:targetAudience |
mobile users
online shoppers |
| gptkbp:usedBy |
gptkb:Facebook
gptkb:Instagram |
| gptkbp:usedFor |
e-commerce
product discovery |
| gptkbp:bfsParent |
gptkb:Snapchat_Ads
|
| gptkbp:bfsLayer |
7
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