Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising Format
|
| gptkbp:benefit |
Better Storytelling
Higher Engagement Rates Improved Click-Through Rate Showcase Multiple Offers |
| gptkbp:feature |
Swipe Navigation
Clickable Cards Individual Links Per Card Multiple Images Multiple Videos Product Showcase Storytelling Format |
| gptkbp:format |
Interactive Ad
Native Ad |
| https://www.w3.org/2000/01/rdf-schema#label |
Carousel Ads
|
| gptkbp:introduced |
gptkb:Facebook
|
| gptkbp:introducedIn |
2015
|
| gptkbp:maxCards |
10 (Facebook/Instagram)
5 (LinkedIn) |
| gptkbp:mayInclude |
gptkb:Headlines
Images Descriptions Videos Call-to-Action Buttons |
| gptkbp:measures |
gptkb:Impressions
gptkb:Clicks Conversions Engagement Rate |
| gptkbp:objective |
Drive Website Traffic
Increase Engagement Boost Conversions Promote Multiple Products Tell Brand Story |
| gptkbp:optimizedFor |
Retargeting
A/B Testing Audience Targeting Dynamic Creative |
| gptkbp:requires |
Ad Copy
Ad Creative Assets Business Account (Platform Dependent) Destination URLs |
| gptkbp:supportedBy |
gptkb:Facebook
gptkb:Instagram gptkb:LinkedIn gptkb:Pinterest gptkb:Twitter |
| gptkbp:targetAudience |
Social Media Users
|
| gptkbp:usedIn |
Social Media Marketing
|
| gptkbp:bfsParent |
gptkb:LinkedIn_Ads
|
| gptkbp:bfsLayer |
6
|