Statements (139)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
different cultures
|
| gptkbp:advertising |
gptkb:television
gptkb:print digital |
| gptkbp:aims_to |
create emotional connections
|
| gptkbp:brand |
gptkb:Coca-Cola
increased enhanced youthful and fun personal and relatable |
| gptkbp:budget |
gptkb:significant
|
| gptkbp:collaboration |
advertising agencies
|
| gptkbp:color |
red and white colors
|
| gptkbp:community_engagement |
gptkb:High
high |
| gptkbp:consumer_insights |
gathered
|
| gptkbp:consumer_participation |
high
|
| gptkbp:country |
gptkb:Australia
|
| gptkbp:created_by |
gptkb:Coca-Cola
|
| gptkbp:cultural_impact |
gptkb:significant
|
| gptkbp:cultural_references |
popular in media
|
| gptkbp:cultural_trend |
personalization in marketing
|
| gptkbp:debut |
gptkb:Australia
|
| gptkbp:duration |
ongoing
|
| gptkbp:encouraged |
sharing
sharing among friends sharing moments |
| gptkbp:encourages |
community engagement
customer interaction sharing moments |
| gptkbp:engagement |
social media interactions
|
| gptkbp:events |
pop-up shops
summer events |
| gptkbp:expansion |
over 80 countries
other countries |
| gptkbp:feature |
customized Coke bottles
Personalized bottles |
| gptkbp:featured_in |
unique designs
personalized bottles customized cans |
| gptkbp:featured_names |
popular names
|
| gptkbp:features |
interactive kiosks
different languages custom labels personalized bottles personalized Coke bottles |
| gptkbp:feedback |
positive
|
| gptkbp:feedback_mechanism |
social media platforms
|
| gptkbp:goal |
personalization
increase sales |
| gptkbp:has |
global reach
celebrity endorsements various merchandise a mobile app a dedicated website various marketing strategies various partnerships various promotional events a significant social media presence a strong cultural impact various advertising channels a positive public reception |
| gptkbp:has_user_generated_content |
encouraged
|
| https://www.w3.org/2000/01/rdf-schema#label |
Share a Coke campaign
|
| gptkbp:impact |
youth culture
|
| gptkbp:included |
gptkb:various_languages
names on bottles limited edition bottles popular names |
| gptkbp:includes |
social media engagement
TV commercials limited edition bottles |
| gptkbp:increased |
sales
brand engagement Coca-Cola sales |
| gptkbp:influence |
utilized
|
| gptkbp:inspiration |
personal connections
|
| gptkbp:inspired |
user-generated content
|
| gptkbp:inspired_by |
personalized marketing
personalization trend |
| gptkbp:involves |
events and promotions
|
| gptkbp:is |
one of Coca-Cola's most successful campaigns
|
| gptkbp:is_associated_with |
summer season
happiness and joy |
| gptkbp:is_celebrated_for |
its creativity
|
| gptkbp:is_featured_in |
television commercials
marketing case studies |
| gptkbp:is_inspired_by |
personalization trends
|
| gptkbp:is_known_for |
its catchy slogan
its unique bottle designs |
| gptkbp:is_linked_to |
Coca-Cola's brand identity
|
| gptkbp:is_part_of |
Coca-Cola's marketing strategy
|
| gptkbp:is_promoted_by |
digital platforms
|
| gptkbp:is_recognized_by |
marketing innovation
marketing awards |
| gptkbp:is_recognized_for |
its innovative approach
its memorable advertising. |
| gptkbp:launch_date |
gptkb:2011
|
| gptkbp:launched_in |
gptkb:2011
|
| gptkbp:led_to |
increased social media presence
|
| gptkbp:localization |
custom names per country
|
| gptkbp:market |
conducted prior to launch
|
| gptkbp:marketing_strategy |
emotional appeal
|
| gptkbp:merchandise |
Coke-themed products
|
| gptkbp:message |
sharing and connection
|
| gptkbp:notable_production |
gptkb:Ogilvy
|
| gptkbp:partnership |
music festivals
|
| gptkbp:partnerships |
local businesses
|
| gptkbp:product_variation |
different names on bottles
|
| gptkbp:promoted |
personal connections
|
| gptkbp:promotes |
gptkb:friendship
sharing |
| gptkbp:reach |
over 80 countries
|
| gptkbp:reprints |
other brands
|
| gptkbp:sales |
gptkb:radio_station
outdoor in Australia |
| gptkbp:social_media |
# Share ACoke
|
| gptkbp:sponsorship |
various celebrities
|
| gptkbp:succeeded_by |
multiple countries
increasing brand visibility |
| gptkbp:success |
Increased sales
case study in marketing increased brand engagement |
| gptkbp:success_rate |
sales increase
|
| gptkbp:target_audience |
Young adults
young adults |
| gptkbp:technique |
personalization
|
| gptkbp:uses |
names on bottles
|
| gptkbp:utilized |
user-generated content
|
| gptkbp:utilizes |
user-generated content
|
| gptkbp:was_a_catalyst_for |
new marketing initiatives
|
| gptkbp:was_a_global_phenomenon |
nan
|
| gptkbp:was_part_of |
Coca-Cola's marketing strategy
|
| gptkbp:year |
gptkb:2011
|
| gptkbp:year_established |
gptkb:2013
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|