Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:expansion |
gptkb:United_Kingdom
gptkb:United_States over 80 countries |
| gptkbp:feature |
bottles with people's names
personalized Coke bottles |
| gptkbp:firstReleased |
gptkb:Australia
2011 |
| https://www.w3.org/2000/01/rdf-schema#label |
Share a Coke campaign
|
| gptkbp:launched |
gptkb:Coca-Cola
|
| gptkbp:medium |
gptkb:media
gptkb:television billboards in-store displays |
| gptkbp:notableFor |
customized packaging
viral marketing |
| gptkbp:objective |
increase sales
encourage sharing on social media engage consumers |
| gptkbp:resultedIn |
high social media engagement
increased sales for Coca-Cola |
| gptkbp:slogan |
Share a Coke with...
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
5
|