Statements (69)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Academic
|
| gptkbp:affiliation |
gptkb:Ehrenberg-Bass_Institute
|
| gptkbp:author |
gptkb:Jenni_Romaniuk
Dawn Iacobucci Andrew Ehrenberg How Brands Grow |
| gptkbp:contribution |
Empirical_Research_in_Marketing
|
| gptkbp:field |
Marketing
|
| gptkbp:hasInfluenceOn |
Market Share
Brand Loyalty Marketing Strategies |
| gptkbp:hasWritten |
Brand Identity
Brand Strategy Competitive Advantage Market Analysis Customer Satisfaction Market Trends Customer Feedback Brand Awareness Brand Reputation Advertising Effectiveness Advertising Strategies Customer Acquisition Customer Retention Market Segmentation Marketing Campaigns Marketing Analytics Consumer Insights Marketing Innovation Consumer Engagement Consumer Decision Making Retail Marketing Brand Differentiation Brand Experience Brand Loyalty Programs Market Positioning Marketing Metrics Product Differentiation Market Penetration Brand Performance Brand Metrics Market Research Techniques Marketing Research Methods Brand Growth Digital_Marketing Social_Media_Marketing Sales_Performance Brand_Architecture Brand_Communication Brand_Equity Brand_Positioning Advertising_Research Brand_Metrics_Development Brand_Trust |
| https://www.w3.org/2000/01/rdf-schema#label |
Byron Sharp
|
| gptkbp:influencedBy |
gptkb:David_Ogilvy
gptkb:Philip_Kotler |
| gptkbp:knownFor |
Branding
Marketing Science |
| gptkbp:nationality |
Australian
|
| gptkbp:occupation |
Professor
|
| gptkbp:publishedIn |
gptkb:International_Journal_of_Research_in_Marketing
gptkb:Journal_of_Marketing_Research gptkb:Journal_of_Advertising_Research Marketing Theory |
| gptkbp:researchFocus |
Consumer Behavior
|
| gptkbp:taught |
Market Research
Marketing Principles Brand_Management |