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gptkbp:instanceOf
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Seltzer
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gptkbp:advertising
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Digital
Print
Television
Summer Refreshment
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gptkbp:alcoholContent
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5% ABV
1g sugar per can
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gptkbp:availability
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Retail stores
|
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gptkbp:brand
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High
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gptkbp:brandAmbassadors
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Quality
Inclusivity
Influencers
Fun and refreshment
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gptkbp:businessModel
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Rapid growth
|
|
gptkbp:calories
|
100 calories per can
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|
gptkbp:carbonation
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Carbonated
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gptkbp:collaborations
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Local breweries
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gptkbp:colors
|
Clear
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gptkbp:competitors
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Truly
White Claw
Corona_Seltzer
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gptkbp:customerFeedback
|
Positive reviews
|
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gptkbp:customerService
|
Rewards for repeat customers
|
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gptkbp:distribution
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gptkb:United_States
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|
gptkbp:distributionChannels
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Convenience stores
Supermarkets
Online retailers
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|
gptkbp:events
|
Outdoor events
Summer festivals
Summer concerts
Discounts during summer
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|
gptkbp:flavorProfile
|
gptkb:Strawberry
Fruity
Mango
Watermelon
Consumer panels
New flavors each year
Lemon_Lime
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Bud Light Seltzer Summer
|
|
gptkbp:introduced
|
2020
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|
gptkbp:isFamilyFriendly
|
Low calorie
|
|
gptkbp:keyEvent
|
Summer launch party
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gptkbp:market
|
Leading seltzer brand
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gptkbp:marketShare
|
Significant market share
|
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gptkbp:notableFeature
|
gptkb:Bud_Light
|
|
gptkbp:packaging
|
12-pack
|
|
gptkbp:partnerships
|
Music festivals
|
|
gptkbp:priceRange
|
$15-$20 per 12-pack
|
|
gptkbp:producedBy
|
gptkb:Anheuser-Busch
|
|
gptkbp:productLine
|
gptkb:Bud_Light_Seltzer
|
|
gptkbp:seasonalActivities
|
Summer
Limited edition
|
|
gptkbp:servingTemperature
|
12 fl oz
Chilled
|
|
gptkbp:socialMedia
|
#SeltzerSeason
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gptkbp:sustainabilityInitiatives
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Recyclable packaging
|
|
gptkbp:targetMarket
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Young adults
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gptkbp:type
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Hard_seltzer
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gptkbp:userDemographics
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gptkb:Millennials
Gen Z
|