Statements (30)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research methodology
|
| gptkbp:contrastsWith |
control group
exposed group |
| gptkbp:dataCollected |
survey responses
user engagement metrics |
| https://www.w3.org/2000/01/rdf-schema#label |
Brand Lift Study
|
| gptkbp:measures |
brand awareness
ad recall brand favorability purchase intent |
| gptkbp:method |
survey-based
|
| gptkbp:output |
brand lift metrics
incremental impact |
| gptkbp:provides |
gptkb:Google
gptkb:Snapchat gptkb:TikTok gptkb:Meta |
| gptkbp:purpose |
evaluate advertising effectiveness
|
| gptkbp:relatedTo |
A/B testing
brand tracking study incrementality testing |
| gptkbp:usedBy |
advertisers
marketers |
| gptkbp:usedOn |
gptkb:Facebook
gptkb:Google_Ads gptkb:YouTube social media platforms digital advertising campaigns |
| gptkbp:bfsParent |
gptkb:TikTok_Advertising
|
| gptkbp:bfsLayer |
8
|