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gptkbp:instance_of
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gptkb:brand
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gptkbp:advertising
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social media marketing
celebrity endorsements
print advertising
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|
gptkbp:awards
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gptkb:Swedish_Design_Award
Best Swedish Brand
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|
gptkbp:brand
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gptkb:benchmark
gptkb:celebrities
gptkb:Basketball_Player
self-expression
active lifestyle
|
|
gptkbp:collaborations
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various fashion designers
|
|
gptkbp:community_involvement
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charity events
local sports initiatives
|
|
gptkbp:demographics
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fashion-conscious consumers
fitness enthusiasts
|
|
gptkbp:distribution_channels
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gptkb:department_stores
online retail
physical stores
|
|
gptkbp:expansion_plans
|
international markets
new product lines
|
|
gptkbp:feedback
|
brand loyalty
positive reviews
|
|
gptkbp:financial_performance
|
increased market share
growing revenue
|
|
gptkbp:founded
|
gptkb:1984
gptkb:Björn_Borg
|
|
gptkbp:headquarters
|
gptkb:Stockholm,_Sweden
|
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gptkbp:historical_event
|
founded in 1984 by tennis player Björn Borg.
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Björn Borg brand
|
|
gptkbp:innovation
|
design collaborations
new fabric technologies
|
|
gptkbp:market
|
premium segment
|
|
gptkbp:motto
|
Life is a game
|
|
gptkbp:operates_in
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gptkb:Europe
gptkb:Asia
gptkb:North_America
|
|
gptkbp:parent_company
|
gptkb:Björn_Borg_AB
|
|
gptkbp:partnerships
|
gptkb:sports_event
fitness influencers
|
|
gptkbp:products
|
gptkb:sneaker
gptkb:item
|
|
gptkbp:social_media_presence
|
gptkb:Instagram
gptkb:Twitter_account
|
|
gptkbp:sponsor
|
gptkb:sports_team
athletic events
|
|
gptkbp:sustainability_initiatives
|
eco-friendly materials
recycling programs
|
|
gptkbp:target_market
|
young adults
|
|
gptkbp:trademark
|
gptkb:Björn_Borg_logo
Björn Borg name
|
|
gptkbp:website
|
bjornborg.com
|
|
gptkbp:bfsParent
|
gptkb:Björn_Borg_logo
|
|
gptkbp:bfsLayer
|
6
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