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gptkbp:instance_of
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gptkb:Company
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gptkbp:advertising
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Social media ads
Online store available
Björn Borg underwear campaign
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gptkbp:audience
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Interactive campaigns
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gptkbp:brand
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gptkb:Basketball_Player
gptkb:Björn_Borg
Inclusivity and diversity
Comfort and style
Active online community
High in Sweden
Sporty and youthful
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gptkbp:character_customization
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Limited edition items
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gptkbp:collaborations
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Sports brands
Fashion designers
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gptkbp:community_engagement
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Local charities
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gptkbp:customer_base
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Loyal customers
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gptkbp:customer_support
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Responsive support team
In-store events
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gptkbp:distributor
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Various international distributors
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gptkbp:employees
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200+
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gptkbp:expansion_plans
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International markets
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gptkbp:feedback
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Positive reviews
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gptkbp:financial_performance
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Steady growth
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gptkbp:founded
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gptkb:1984
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gptkbp:founder
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gptkb:Björn_Borg
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gptkbp:headquarters
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gptkb:Stockholm,_Sweden
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https://www.w3.org/2000/01/rdf-schema#label
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Björn Borg AB
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gptkbp:industry
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gptkb:museum
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gptkbp:innovation
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New fabric technologies
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gptkbp:loyalty_program
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gptkb:loyalty_program
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gptkbp:market
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gptkb:Nordic_countries
Seasonal collections
Consumer trends analysis
Omni-channel approach
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gptkbp:marketing_strategy
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Influencer marketing
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gptkbp:notable_episodes
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Fashion weeks
Nominated for several awards
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gptkbp:notable_products
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Physical stores in Sweden
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gptkbp:parent_company
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gptkb:Björn_Borg_Group_AB
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gptkbp:partnership
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Various sports events
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gptkbp:partnerships
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Fitness influencers
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gptkbp:product_line
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gptkb:Airport
gptkb:Basketball_Player
gptkb:sneaker
gptkb:item
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gptkbp:products
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gptkb:sneaker
gptkb:item
High quality standards
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gptkbp:revenue
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€50 million (2020)
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gptkbp:social_media_presence
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Active on Instagram
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gptkbp:sponsor
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Athletes and sports teams
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gptkbp:style
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Sporty and casual
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gptkbp:subsidiary
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gptkb:Björn_Borg_Retail_AB
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gptkbp:supply_chain
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Sustainable sourcing
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gptkbp:sustainability_initiatives
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Sustainable materials
Reduce carbon footprint
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gptkbp:symbol
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gptkb:BORG
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gptkbp:target_audience
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Young adults
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gptkbp:target_market
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gptkb:Europe
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gptkbp:trademark
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gptkb:Björn_Borg_logo
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gptkbp:website
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www.bjornborg.com
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gptkbp:bfsParent
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gptkb:Björn_Borg
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gptkbp:bfsLayer
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4
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