Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:advertising |
gptkb:Axe_Apollo
gptkb:Axe_Gold gptkb:Axe_Black |
| gptkbp:aroma |
woody
spicy fresh |
| gptkbp:available_in |
multiple countries
|
| gptkbp:brand_ambassadors |
various celebrities
|
| gptkbp:brand_history |
rebranded in 2010
expanded to international markets introduced new scents regularly launched in France |
| gptkbp:category |
personal care
|
| gptkbp:competitors |
gptkb:Old_Spice
gptkb:Dove_Men+_Care |
| gptkbp:customer_feedback |
commonly mentioned for affordability
frequently praised for scent often noted for packaging design |
| gptkbp:demographics |
young adults
teenagers college students |
| gptkbp:distribution_channels |
online stores
retail stores |
| gptkbp:events |
collaborations with influencers
sponsorship of music festivals |
| gptkbp:features |
skin-friendly ingredients
long-lasting fragrance quick-drying formula |
| https://www.w3.org/2000/01/rdf-schema#label |
Axe Fresh
|
| gptkbp:launch_date |
gptkb:1983
|
| gptkbp:market_position |
widely available in supermarkets
available in convenience stores available in drugstores |
| gptkbp:marketing_strategy |
youth-oriented advertising
|
| gptkbp:packaging |
gptkb:bottle
aerosol can |
| gptkbp:part_of |
Axe brand
|
| gptkbp:partnership |
collaborations with fashion brands
collaborations with music artists partnerships with sports events |
| gptkbp:price_range |
mid-range
|
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:product_line |
gptkb:antiperspirant
gptkb:Skin gptkb:gel |
| gptkbp:sales |
gptkb:significant
|
| gptkbp:slogan |
gptkb:The_Axe_Effect
|
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
recyclable packaging
|
| gptkbp:target_audience |
young men
|
| gptkbp:type |
gptkb:deodorant
|
| gptkbp:user_reviews |
generally positive
|
| gptkbp:bfsParent |
gptkb:Axe
gptkb:Axe_Body_Spray |
| gptkbp:bfsLayer |
5
|