Axe: The Ultimate Attraction

GPTKB entity

Statements (53)
Predicate Object
gptkbp:instance_of gptkb:advertising_campaigns
gptkbp:adapted_into various formats
gptkbp:associated_with attractiveness
gptkbp:available_in multiple scents
gptkbp:competes_with gptkb:Old_Spice
gptkb:Dove_Men+_Care
gptkbp:features gptkb:Skin
gptkb:gel
gptkb:deodorant
gptkbp:has_collaborated_with various celebrities
gptkbp:has_expansion international markets
gptkbp:has_influenced pop culture trends
gptkbp:has_inspired parody advertisements
gptkbp:has_produced gptkb:controversy
memes
gptkbp:has_received awards for advertising
gptkbp:includes gptkb:Axe_deodorant
gptkb:Axe_shower_gel
gptkb:Axe_body_spray
gptkbp:influenced men's grooming industry
gptkbp:is_available_in gptkb:various_countries
online stores
retail stores
gptkbp:is_celebrated_in creative advertising strategies
gptkbp:is_considered a cultural phenomenon
a staple in men's grooming
gptkbp:is_criticized_for misleading claims
objectification of women
stereotypical portrayals
gptkbp:is_featured_in various media campaigns
gptkbp:is_known_for youth-oriented marketing
gptkbp:is_linked_to romantic attraction
gptkbp:is_often_associated_with youth culture
gptkbp:is_often_featured_in youth events
gptkbp:is_often_used_in college marketing campaigns
gptkbp:is_part_of gptkb:personal_care_products
Axe brand
gptkbp:is_promoted_through social media campaigns
digital marketing
television commercials
gptkbp:is_recognized_for distinctive packaging
gptkbp:known_for provocative advertisements
gptkbp:launched gptkb:limited_edition
gptkbp:launched_in gptkb:2002
gptkbp:marketed_as confidence booster
fragrance for men
gptkbp:produced_by gptkb:Unilever
gptkbp:slogan “ The Axe Effect”
gptkbp:succeeded_by increasing brand awareness
driving sales
gptkbp:target_audience young men
gptkbp:bfsParent gptkb:Axe_Effect
gptkbp:bfsLayer 7